After finding itself at the intersection of two new freeways, Oakridge Mall mailed out 100,000 postcards to potential customers to let them know it’s in “the neighborhood”.

Grand Teton Mall implemented a computer logging system to track items lost by shoppers.

The Brickyard Mall presented a three-day series of events to commemorate Black History Month. Among other activities, children were invited to make masks using feathers, stones, glitter, and metallic confetti string.

The American Cancer Society and St. Charles Towne Center recently partnered to better educate the public about the disease and raise money for the organization’s research.

Celebrating Canada Day 1995, Queen’s Quay Terminal and a custom-design T-shirt store launched “Starworks for Kids” to benefit Kids Help Phone.

With a massive audience tuning in to TNN’s Wildhorse Saloon or Club Dance every month, it made sense for the network to bring them to malls.

Markville Shopping Centre forewent a live fashion show for its own fashion video, which was repeated 100 times and credited the clothing’s retailers. Apparel sales increased 16% as a result.

Fox Hills Mall sought to raise the caliber of its retailers’ applicants after some merchants noted a lack of qualified individuals, and secret shopper surveys revealed a low customer service rating.

To attract customers to its new loyalty program, Lougheed Mall combined a direct-mail piece, a four-page flyer, and a gift-with-purchase offer. Card-holding members of the program could receive a ladies fashion watch by redeeming $125 in sales receipts.

Partnering with a local zoo over six weeks, Sierra Vista Mall saw sales increase by 6% and kids’ club memberships increase by 300.