Southgate Shopping Centre collected women’s business outfits that they no longer needed, and donated them to others seeking to enter the workforce. The center also arranged for haircuts, manicures, and facials.

Patrick Henry Mall hosted a seven-week back-to-school game for youth aged 8 to 17. “Where in the Americas is Mr. Patrick Henry?” had players guessing the weekly destination, aided by Mrs. Henry’s clues, such as ‘this country has the largest city in the world’. Prizes included mall gift certificates and a trip for four to Tampa Bay.

West Manchester Mall had 50 boys and girls competing for prizes in a Pocahontas and John Smith look-alike contest. Afterwards, shoppers were encouraged to stay for the back-to-school fashion show.

Hickory Hollow Mall hosted an annual circus in late August in order to draw the back-to-school crowd. Three daily performances, which lasted 30 minutes, included jugglers, clowns, cotton candy, and balloons.

Centre Laval asked shoppers to participate in an adventurous sidewalk sale, featuring a 10-day nautical-themed bargain hunt. A sampling promotion was developed in order to keep the food court tenants involved, which boosted food sales and raised awareness of the restaurants.

Exit surveys showed that customers made purchases around the time of their birthday, so Huntington Beach Mall—in conjunction with Traffic Builders—started inviting locals to pick up a free birthday gift at the mall.

The Abbotsford Downtown Business Association (ADBA) of British Columbia gave frames to merchants, which they could use to assemble and display themed scarecrows.

Oxford Valley Mall’s 31-member teen board set up a haunted house in a vacant space, in order to raise money and food for the Salvation Army.

Scarborough Town Centre created a unique fashion event to heighten its fashion image, and gave graduating fashion design students the chance to win $1,000 and promote their work.

Shoppers at Fox Run Mall were lucky enough to see a sunken treasure exhibit worth $40 million.