While some were a bit slow in getting on board, these companies and centers were mindful of their presence online from early on. We take a look at their campaigns and strategies.

The Mall at Cribbs Causeway commissioned a £1 million (US$1.4 million) multimedia marketing campaign, to portray itself as the ultimate ‘retail therapy’ destination to its core demographic: women around 35. To build on the success of this campaign, the mall then developed another for the holidays.

To welcome Santa back to its halls, Christiana Mall combined Yuletide cheer, timeless tradition, and technological innovation into a magical event.

Capitalizing on its shoppers’ love of movies, Puente Hills Mall incorporated a “Show Time” theme into its annual sidewalk sale.

West Park Mall cut through the clutter, running a single newspaper ad that appealed to locals’ interests to promote its sidewalk sale. That move was a success, with most merchants reporting a 20% increase in sales over the previous year.

To entice merchants to attend an upcoming meeting, Santa Rosa Plaza delivered small boxes with treats inside to store managers.

Livingston Mall’s “Science Circus” and “Stargazer” events showed kids how fun science could be, helping to increase its club membership by 350 people.

Layton Hills Mall raised gift certificate sales 362%, in part by identifying and updating records of local businesses and corporations. Local businesses then received a free movie kit, complete with a spoofed film promoting Layton Hills gift certificates.

To promote its upcoming food court, Laguna Hills Mall ran a three-week series of teaser ads, inserted a coupon folio into 50,000 newspapers, a shopping bag into another 50,000, and distributed 75,000 flyers on the opening day.

Southglenn Mall became a sponsor of Freedom Dogs, a non-profit agency that rescues dogs from shelters and trains them to assist the physically disabled in their day-to-day lives.