In an interesting marketing twist, Lambton Mall mailed out 30,000 pieces of wrapping paper to local homes. One side of the paper had holiday-themed visuals, while the other side featured a full-color calendar of mall events.

Botany Town Square got to connect with its community during a 4.5 mile Santa parade, which peaked when Santa stopped to pick up a special young friend. Afterwards, Santa turned on the mall’s 27-foot Christmas tree and guests were treated to entertainment for the whole family.

Santa’s arrival at The Galleria at South Bay—in a local traffic helicopter—was among the highlights of weeks of festive activities planned.

We examine some marketing strategies for small centers. Although the numbers constantly change, approximately 45,000 of 47,000 malls in the U.S. are small centers on a shoestring budget.

As an enhancement to the shopping experience, Bluewater offers guests over 50 acres of landscaped parkland. Bluewater partnered with Land Rover to create the “Land Rover Adventure Zone”—an hour-long guided ride that showcases the scenic parkland, as well as Land Rover’s 4x4s.

Six contestants competed for seven days to win a new car, with the public voting one of them out of the car each day.

Examining the shopping center industry in Australia, and comparing it with North America’s. Ultimately, it’s not so different no matter where you go.

Deira City Centre reached a circulation of 30,000 for its two lifestyle magazines. That’s no small feat in a society where direct mail is an unacceptable form of consumer advertising.

Coyote Management rolled a out unified leasing program in a bid to increase revenues by 5% at each each of five properties.

Santa Rosa Mall sought to lure in more shoppers, so the mall brought in Dino-MAE Creations, creators of the animatronic “World of Whales – Past to Present” exhibition.