With budget cuts affecting local schools’ arts and services, The Promenade at Woodland Hills saw an opportunity to step in and help.

Kids are an economic force themselves, and they can also influence a hefty amount of their family’s spending, too. However, with mom and dad holding the purse strings, you’ll likely have to market to families as well when marketing to youth.

For some malls, Valentine’s Day is just a blip on the radar; for others, it’s a going concern. We look at some of the latter malls’ celebrations and events.

To promote new Sunday shopping hours, Taigum Central developed a campaign called ‘Auction Dollars’, which gave retailers an opportunity to maximize sales while creating consumer awareness of the new trading hours.

After the SARS outbreak, Scarborough Town Center created a campaign to thank healthcare workers and stimulate the local economy.

Baby boomers are the largest generation in history, so it’s no surprise that retailers are keen to accommodate them.

Following a ravaging firestorm, four Australian centers got together to thank firefighters and volunteers, and find a way to give back to their ravaged community.

Cloverdale Mall and Clover Leaf Seafoods teamed up to promote the mall’s Tuna Tuesdays food drive, with outstanding results. Originally hoping to raise 10,000 cans of tuna, which would be matched by Clover Leaf Seafoods, the mall instead collected 25,418.

Londonderry Mall gave Canadians the chance to win a guaranteed audition in front of judges for the TV show Canadian Idol. Traffic increased by 16% while contestants faced off.

We look at some shopper entertainment programs offered by malls after Santa’s arrival.