The PMA’s Good Practice Guide aims to support industry-wide standards for shopping center marketing.

Getting big results with a meager budget.

Clowns and magic shows are no longer enough to impress savvy consumers inundated with increasingly sophisticated retail entertainment choices.

From consumer age and household income to their brand preferences and buying habits, shopper information helps marketers gain a clear understanding of their target audience.

To help promote the importance of children striving for a healthy lifestyle, Glendale Galleria partnered with the Glendale Adventist Medical Center to introduce its “Healthy Habits for Healthy Living” play area.

There are other awards your center can win than the coveted ICSC MAXI. Dallas Galleria recently won a Retail Advertising Conference (RAC) Award for its ‘A Beautiful Thing’ campaign.

Specialty retailing is no longer an emerging trend in shopping centers—it’s big business. Shopping centers have found kiosks, carts and other temporary retail leasing programs to be a cost-effective and flexible way to improve the bottom line, and space that once sat empty has now become a viable and reliable source of additional revenue.

There were four Purple Apple winning programmes selected in 2003, along with 22 Merit winners and two Pip honourable mentions. All of them are testimonies to the prominence that the marketing function is gaining within the UK’s retail sector.

Orchard Park Shopping Centre, nestled in the scenic Okanagan Valley, won two awards for its advertising campaign, “We Love It Here”. Focusing on products that locals could find themselves wishing for, the campaign benefited from radio and newspaper coverage, bench and bus-board signage, and on-site advertising in the form of banners and stickers.

Coyote Management’s retro campaign raised retailer awareness of its properties, strengthened its visual branding, and helped Sarasota Square Mall sign major leases.