Brent Cross Shopping Center is located in Barnet, North London, one of the most culturally diverse boroughs in Britain. This realization helped the mall develop its Season of Celebration (SOC), a multicultural event designed to “…celebrate and embrace the diversity of the local community, rather than continue with a strategy of religious disengagement which seemed to be failing.”

Tactics Magazine interviewed marketing manager Kate Mason. The Meadowhall marketer says the most effective projects are the most simple ones.

Tysons Corner Centre focuses its advertising campaign on brands, brands and more brands.

With the first swipe-to-win mall loyalty program to be produced in its area, Coquitlam Centre presented its shoppers with the ‘Swipe a Comfy Ride’ promotion, a year-long event designed to drive traffic to the centre and entice shoppers with the chance to win a 2005 Nissan Murano.

Trains, planes and automobiles are taking tourists to retail destinations worldwide. Marketers are ready to greet them with open arms—and tills.

Diversity-driven advertising is about exercising a marketer’s creative freedom to acknowledge, represent and engage all shoppers. It’s also about realizing that even the mainstream is anything but homogenous, and that there is value in diversity.

A visit from the famous green, one-eyed monster Mike Wazowski caused quite a stir at Hillsdale Shopping Center.

There’s a huge opportunity for shopping centers to use public relations more effectively and strengthen their marketing efforts.

New technology finding its place within the shopping center environment is not only an absolute given, it’s a burgeoning fact. From fantastical digital display to wireless hot zones to interactive retailers, the future is definitely here at a shopping center near you.

From a kid’s perspective, going shopping at the mall can sometimes be boring. Dalton Park is a prime example of making things right for kids.