Anything But Square

Station Square celebrated New Year’s Eve by staging Tick Tock Rock, a block-wide outdoor music festival.

New York’s Times Square has been counting down the seconds to the start of each New Year since 1907. Now, thanks to Pittsburgh’s Station Square, local New Year’s Eve revelers can enjoy a countdown of their own. Proving its tagline Anything[...] Tactics Subscribers Read More...

Seaway’s Community Challenge

Deal Makers, Shopping Center Business

Seaway Mall challenged local shoppers to present business plans to the mall in response to economic pressures. The winning contestants received a cash prize and retail space.

Taking a MAXI in Community Relations is Seaway Mall in Welland, Ontario. This small town mall responded to some big economic pressures by inspiring budding entrepreneurs to step up and prove their stuff, much like Donald Trump does on his hit sh[...] Tactics Subscribers Read More...

Mission Accomplished

Sales Promotions, Sales Promotions & More

Upper Canada Mall responded to declining rental revenue with ‘Operation Breakpoint’, a comprehensive retailer and operations program.

Located in Newmarket, Ontario, Upper Canada Mall has been the dominant retail player in the region since it opened in 1971. With a geographically large, growing trade area and upscale demographics, the mall’s region is enjoying growth as a h[...] Tactics Subscribers Read More...

Where There’s Smoke

Sales Promotions, Sales Promotions & More

When the City of Toronto implemented its no-smoking bylaw, First Canadian Place sought to rescue its restaurants with a call to action.

A MAXI-winning program was sparked when the City of Toronto implemented the final stage of its far-reaching no smoking bylaw. The new set of rules required restaurants and bars to ensure their patrons butt-out when they’re indoors. Winning [...] Tactics Subscribers Read More...

Harvest Time

Entertainment, Special Events

The entry deadline is fast approaching for the 2006 edition of the BCSC Purple Apples

It takes courage to examine one’s own work with a critical eye and it’s a challenge that shopping centre marketers take on daily. Footfall levels and end-of-trading tallies don’t lie but instead are sure signs of strategic marketing gone r[...] Tactics Subscribers Read More...

Open for Business

Leasing, Property Management, Shopping Center Business

The key to marketing retail and shopping parks is in making the most of the properties’ unique outdoor structures.

From the time they are conceived and built, retail and shopping parks can legitimately claim to be destination properties. These trading areas cater mainly to shoppers with a purpose, people who seek out a particular retail category or brand. An[...] Tactics Subscribers Read More...

The Fashion Files

Catwalk Shows, Entertainment, Style Lounge

Fashion events should be about more than models sashaying down a runway in the latest styles.

Erdem Moralioglu’s future recently got £100,000 (148,000 euros) brighter. On 21st September, the up-and-coming designer scooped up the 2005 Fashion Fringe award at London Trocadero. Beating out three other aspiring designers, Moralioglu won t[...] Tactics Subscribers Read More...

Breaking Rank

Amenities, Customer Service

The ‘build it and they will come’ approach to shopping centre development doesn’t seem to work anymore; there are simply too many players vying for the same consumer dollars. However, when new development concepts are at the core of community regeneration, they have a much better chance of breaking rank from the mall clones and offering a unique destination to shop, play and live.

The city of Lodz is about to come full circle when Manufaktura shopping centre opens for trading in the heart of Poland. Once called the Promised Land, after the Polish government created a textile-focused industrial core there in the early 19th[...] Tactics Subscribers Read More...

Visual Impact to Enhance the Shopping Experience

Design Studio, Property Management, Shopping Center Business

Whether or not you intend for them to, things your shoppers see have a visual impact on them. It’s important to make a good first impression.

They say you never get a second chance to make a first impression. And like it or not, it can be the same with shoppers. They’re checking you out. You just can’t stop them. And everything your shoppers look at has a visual impact on them. Li[...] Tactics Subscribers Read More...

Living Large Merchandise

Charity Partnerships, Community Room, Sales Promotions & More

Around the world, the elephant is seen as a symbol of strength, well-being, dignity, and good luck. Residents of the Los Angeles area encountered scores of colorful, super-graphic posters and billboards of elephants with the tagline, “Live Large”.

In cultures around the world, the elephant is revered as the epitome of strength, greatness, well-being, dignity and over-the-top good luck. And since May, residents of the greater Los Angeles area have been encountering scores of colorful, supe[...] Tactics Subscribers Read More...