Shop for a Job

Community Room, Shopping Center Business

Eastgate shopping centre’s “Shop for a Job” event was created to help participating retailers find their next hires. In just three days, 310 vacancies were filled.

It takes a village to raise a child, the old adage goes, and the same holds true for a growing industry. Nestled in Basildon town centre (UK), Eastgate shopping centre took that approach last year when it developed a comprehensive programme to h[...] Tactics Subscribers Read More...

One Sweet Food Court Offer

Food & Beverage, Food Court Promotions

Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.

As the fifth biggest shopping center in Portugal, Centro Comercial Parque Nascente in Rio Tinto knows a thing or two about using marketing to influence shopper behavior. This year, however, the center is taking on a bigger challenge: changing Po[...] Tactics Subscribers Read More...

A Whimsical Quest

Entertainment

Creative marketers take children on a unique adventure with Seymour the Frog.

Last Christmas, in a town called Scranton (Pennsylvania) on the east coast of the USA, a lovable character called Seymour the Frog went on a whimsical quest in search of Santa to learn just what was the greatest gift of all. His adventures were [...] Tactics Subscribers Read More...

Dial M for Marketing

Community Room, Shopping Center Business

The 2006 BCSC Purple Apple Awards saw half of its entries come from new participants, suggesting that within the industry, awareness has grown and interest in winning has increased.

Competing in the retail real estate arena requires creativity at the very least and, sometimes, marketers come up with the brilliant plan that will elevate their shopping centres from common places of commerce to destinations like no other. T[...] Tactics Subscribers Read More...

Stars have the Power to Attract Big Crowds

Celebrity Appearances, Entertainment

Celebrity appearances are a tool that shouldn’t be underestimated. Potential customers will flock to meet their favorite stars, while scoop-seeking media help to spread the word.

Act One Fade into a chaotic scene. The Paparazzi is in a wild frenzy, shoppers are openly gawking, and flash bulbs are quickly popping. What's all the excitement? It’s Michael Jackson outed in a Dubai mall dressed in the traditional full bu[...] Tactics Subscribers Read More...

Competitive Lifestyles

Sales Promotions, Sales Promotions & More

The Galleria at Sunset took a direct approach to winning back shoppers from its newest competitor.

The opening of a new lifestyle center three miles away from an established regional mall can create some serious competitive problems. Lured by new retailers, fancy architecture and a new convenient concept, consumers might quickly abandon their[...] Tactics Subscribers Read More...

B.A.S.E. Hits Home

Community Room, Mall Clubs

Regent Mall developed a program to reassure shoppers that it was a safe home base, free of bullying.

As the premiere shopping center in the city of Fredericton, New Brunswick, on Canada’s East Coast, Regent Mall Shopping Centre is a meeting place, a social spot for local area youth to gather and shop. When the mall learned that local teens co[...] Tactics Subscribers Read More...

We’re Ready

Sales Promotions, Sales Promotions & More

McArthurGlen Designer Outlet’s “Ready” campaign helped it spring back into action after a fire forced it to close.

On the evening of October 28th, 2004, a major fire occurred at McArthurGlen Designer Outlet Mansfield (UK), completely destroying eight stores, including anchor Marks & Spencer Outlet, and severely damaging a further four. A total of 25,000 s[...] Tactics Subscribers Read More...

Tracking Santa

Entertainment, Special Events, Technology Lab

NORAD celebrated the 50th anniversary of its Track Santa programme through a partnership with The Macerich Company.

This Christmas Eve should be a restful night for children across the United States. They’ll go to bed knowing that Santa has arrived safe and sound after his long journey from the North Pole. It’s all because The North American Aerospace Def[...] Tactics Subscribers Read More...

Growing Pains & Gains

Development News, Shopping Center Business

Germany’s retail sector, like the national economy, is working through its jitters and attempting to build a brighter future.

It was 15 years ago that Germany’s wall came down. Numerous world-changing events have since taken over news headlines. Yet soundbites coming from the country’s streets tell tales of people still grappling with their new-found socio-economic[...] Tactics Subscribers Read More...