Bedazzling Aventura Shoppers

Requiring over 5,000 hours of work to set up, Aventura Mall features a grand display of holiday décor.

Aventura Mall, South Florida's largest super regional mall, welcomed another exciting holiday season with the November return of its sensational seasonal décor. The multi-million dollar décor package, which featured a train ride through the ma[...] Tactics Subscribers Read More...

The Christmas Gift of Aloha

Sales Promotions, Sales Promotions & More

The Ala Moana shopping center created the tale of Merry the elf, who fell from Santa’s sleigh and now adventures in Hawaii.

Imagine your first day on the job as a newly trained elf and you fall off Santa’s sleigh only to find yourself in Hawaii. That is the tale of Merry, whose many adventures were discovered by visitors to Ala Moana last season. Throughout Decembe[...] Tactics Subscribers Read More...

Wednesday Duties

Celebrity Appearances, Entertainment, Special Events

Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.

Olivium Outlet Centre (Olivium) in Istanbul, Turkey, turned Wednesday into the most exciting day of the week when it executed an award-winning public relations programme to build up the Olivium brand and give a much-needed boost to sluggish foot[...] Tactics Subscribers Read More...

Space Adventures

Entertainment, Loyalty Programs, Sales Promotions & More

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

The common area in Portugal’s Forum Madeira is probably as close to outer space as local school children will ever get. On 5th April, the shopping centre launched Children on the Moon, a new program that teaches young visitors, ages five to 10[...] Tactics Subscribers Read More...

The Tactics Décor Guide

Décor Themes, Design Studio

Caroline Gamester of LDJ Design and Display shares her tips on getting the most value from a shopping centre’s décor investment at Christmas time and beyond.

When is the best time to plan a décor? The earlier the better. We are already working on Christmas 2007 with some of our customers! By planning early, we are able to consolidate our purchasing requirements and buy more effectively. We have o[...] Tactics Subscribers Read More...

The ‘S’ Word

Amenities, Customer Service, Services

Service is the new marketing culture in leading shopping centres.

Get used to it: from now on, service is a word you’re going to hear a lot. In a retail marketplace still trying to reconcile multiple goals—profits, corporate citizenship, technological advance, among others—customer service weighs in heav[...] Tactics Subscribers Read More...

Munching Orders

Food & Beverage, Food Court Promotions, Sales Promotions & More

Delicious food is an emotional experience shoppers respond positively to, and they’ll stay longer to enjoy it. Almost half of all shoppers will make a purchase at a food court. Be sure you’re making the most of yours!

Bite into this: shoppers are really into the whole experiential shopping trip. Not only do they really get into it but they honestly like it. It's helped move malls forward by presenting unabashed destinations that are clearly designed to attrac[...] Tactics Subscribers Read More...

Moving Blogging Forward

Fashion Blogs, Mall Websites, Style Lounge, Technology Lab

Rosedale Center launched a blog site, staffed by a trend expert, in order to stay in touch with shoppers and promote hot sales.

You'd have to be a caveman to have missed that the blog phenomenon is sweeping the Internet. Short for Web Log, a blog is a publicly accessible online diary covering any number of topics as determined by its creator, and in some cases, by its re[...] Tactics Subscribers Read More...

An Interactive Safari Experience

Community Room, Entertainment, Special Events

As part of the Animal Tales & Trails program, kids at Crown Center could explore an exhibit featuring 20 special habitats.

For five weeks earlier this year it turned into a jungle at Crown Center in Kansas City, Missouri thanks to Animal Tales & Trails. The free program presented a series of interactive stations, a reading area, and special weekend programs that edu[...] Tactics Subscribers Read More...

Chatter Matters

Charity Partnerships, Community Room

Eldon Square Shopping Centre committed itself to childrens’ communication development.

England's Eldon Square Shopping Centre has been distributing ChatterCharts to local parents in support of "I CAN," a charity that helps young children communicate. I CAN developed its ChatterChart to help parents of children up to five-years-old[...] Tactics Subscribers Read More...