Strand Showcases Style

Catwalk Shows, Entertainment, Style Lounge

The Strand shopping center was host to some of Australia’s top fashion designers, who battled it out on the catwalk.

The Strand shopping center in Sydney, Australia has long supported Australia's top designers. So it was fitting for the stylish center to provide its perfect venue to toast the next generation of big names in fashion. Recently, Australia's ho[...] Tactics Subscribers Read More...

Riverside Femme

Community Room, Mall Clubs

Riverside Shopping Centre offers its female clients an exclusive lifestyle club.

Hemel Hempstead, UK, may not be a fashion destination for the world’s rich and famous, but the area now boasts its own set of socialites. On 10th May, Riverside Shopping Centre officially entered the local scene when it launched Riverside Femm[...] Tactics Subscribers Read More...

Next Exit: Fashionland

Entertainment, Style Lounge

Canada’s TransLink gave its SkyTrain transportation campaign the style treatment.

When you have places to go and fashions to buy, there’s no time for the hassles of traffic and parking. Just hop on the SkyTrain and get whisked away to your favourite shopping centre. It’s a tempting pitch that TransLink, the transportation[...] Tactics Subscribers Read More...

The Plaza’s PR Ploys

Advertising Creative Design, Design Studio, Sales Promotions & More

The London destination keeps its name in the headlines and its brand top-of-mind with a series of off-beat PR stunts.

The Plaza Shopping Centre on London’s famed Oxford Street is up to its PR tricks again. The centre that turned a few heads when it hosted a naked shopping event for naturists from across the UK two years ago is sustaining its reputation for de[...] Tactics Subscribers Read More...

Game On!

Entertainment, Special Events

CentrO (Oberhausen, Germany) brought World Cup action to 3,000 fans using a 20-square-meter LED screen.

It was a perfect opening to the World Cup. Fans packed into the 3,000-seat Platz der Guten Hoffnung (Good Hopes Place) at CentrO in Oberhausen, Germany, to witness the home team register a convincing 4-2 victory over Costa Rica on 9th June, desp[...] Tactics Subscribers Read More...

The Cute and the Cuddly

Community Room, Sales Promotions & More

For many shoppers, pets are akin to their kids. The secret to harnessing that potential spending power lies in treating both owners and pets with respect.

More than ever before, animals and their needs are in vogue with consumers; and why not? Animals are often cute and cuddly, and it seems a good many of us are welcoming them into our homes at a record pace. More than 60 percent of American ho[...] Tactics Subscribers Read More...

Not Like the Others

Advertising Creative Design, Design Studio

A cheeky ad campaign was designed to get the message across: The Galleries Victoria (TGV) is “Not Like the Others”.

Shopping centers are often accused of playing too long with the cookie cutter concept; just the same old stores with the same old merchandise. Now, a cheeky new ad campaign, designed to relaunch Ipoh’s The Galleries Victoria as TGV, will ensur[...] Tactics Subscribers Read More...

Operation: Troop Support

Sales Promotions, Sales Promotions & More

Valley Fair Mall celebrated Armed Forces Day with patriotic flair.

Red, white and blue were the colors of the season as Valley Fair Mall celebrated Armed Forces Day on Saturday, May 20, 2006 from 1pm-3pm. The celebration began with an Apache helicopter landing in the mall's west parking lot for all to see up cl[...] Tactics Subscribers Read More...

STEP to Outer Space

Entertainment, Special Events, Technology Lab

Orlando Fashion Square Mall enclosed students in a space station simulator for 45 hours, while others acted as flight directors, communicators, engineers, specialists, and tour guides.

Florida's Orlando Fashion Square Mall recently had its shoppers eagerly exploring the heavens as it staged an extensive mission to outer space. The mall's mission astronauts, who participated in the 45-hour space simulation, were students, grade[...] Tactics Subscribers Read More...

Line-up Your Holiday Headlines

Entertainment, Special Events

Grabbing headline space for your Holiday shopping message takes planning and commitment.

Finding your mall’s Santa and his Holiday team basking under the harsh lights of a police line-up is one way to get your shopping center’s name into the news headlines. But such controversial media coverage is likely more than the average ma[...] Tactics Subscribers Read More...