Brief Encounters brings shoppers face-to-face with the often all too delicate issue of prostrate cancer.

While Chinese New Year is the first large gift-giving event of the New Year for the Asian community, Lougheed Town Centre discovered that many ethnic groups also follow the Lunar Calendar.

Kate Fischer shines as the national spokesmodel for Australia’s AMP Capital Shopping Centres.

To appeal to a growing market of young families, Garden City Shopping Centre gave shoppers a chance to win a contribution to their educational funds.

Dolphin Shopping Centre helps teach local residents water safety in the pool and at the beach.

Ocean Terminal has managed to carve out an entertainment niche for itself by playing up its amenities. The event that truly put Ocean Terminal in the big league, however, was the 2003 MTV European Music Awards.

Small center marketing isn’t about trying to recreate programs that were meant to support regional schemes. Understand the realities of your centre—don’t focus on how or where it falls short of the marketing conditions at other, bigger centers.

Heart-felt consumers are embracing all sorts of worthy considerations presented within the mall, from environmental sustainability to health reforms.

In the wake of Pirates of the Caribbean, Chantry Shopping Centre shivered shoppers’ timbers by randomly handing out free treasure.

The Mall at Millenia cured shoppers of Common-Mallaria with its heavy doses of signature events, and the mall’s carefully prescribed checklist of story ideas and photo opportunities.