Pacific City Joins the #BeHere Campaign

Summer reads are on offer for kids at the Huntington Beach destination’s mini-library.

Like sunscreen and flip-flops, a captivating book is always good to have on hand on a trip to the beach. There will be plenty of the latter for local and out-of-town children who visit Pacific City in Huntington Beach, California, this season. [...] Tactics Subscribers Read More...

Manufaktura Plays the Collectibles Game

Entertainment, Gifts with Purchase, Loyalty Programs, Sales Promotions & More

The retail activation and loyalty program booster matches the center’s new artful entrance signage.

With the fate of the upcoming Tokyo Olympic Summer Games still uncertain, the rush for commemorative mascots is likely on hold. That is giving a Polish shopping center a window to peddle its own series of branded collectibles.

Until June 12,[...] Tactics Subscribers Read More...

Glatt Eyes Large Gathering in the Fall

Food & Beverage, Live Demonstrations, Sales Promotions & More

The Swiss center and two of its tenants have begun spreading the word on a new wine fair.

Piling on pandemic pounds aren't the only things that healthcare professionals are cautioning the public against; there's also the increased alcohol intake that they've noticed over the past year. Things should have settled down, though, by the[...] Tactics Subscribers Read More...

This Is No Time for Lofty Sales Goals

Food & Beverage, Gifts with Purchase, Sales Promotions & More

The Belfry is easing back to its retail sales promotion routine.

Getting back out to shop in High Street stores and malls might feel to some consumers like seeing the sunlight for the first time after a long stint underground. It will be a bit of a shock. That's why it might be prudent for retail marketers t[...] Tactics Subscribers Read More...

Campaign of the Week: ØVERCAST

Advertising Creative Design, Design Studio

Artist, David Maxwell popped up at Rosedale Center in quarantine quarters like no other.

The mall as the ultimate place to be in quarantine for months? That's the idea behind the installation that David Maxwell dreamt up to anchor the Spring 2021 fashion campaign for Rosedale Center (Roseville, USA). The multimedia artist created s[...] Tactics Subscribers Read More...

Artisans to Take Cover at Mercato

Food & Beverage, Sales Promotions, Sales Promotions & More

The Florida mall will move its popular food and craft market indoors.

The weather is about to get uncomfortable in Florida; not ideal for an outdoor farmer's market. Even if the very concept conjures up images of strolling from stall to stall in the sunshine and the open air, Madison Marquette's Mercato lifestyle[...] Tactics Subscribers Read More...

What’s Next: More Service-oriented Pop-ups

Leasing, Pop-Up Stores, Shopping Center Business

There’s more value in pop-ups than boosting trading in the fashion and F&B categories.

Holly Tucker knows a thing or two about making a small business thrive. Principal of the Holly & Co consultancy, she's the author of "Do What You Love, Love What You Do: The Empowering Secrets to Turn Your Passion into Profit" and the woman beh[...] Tactics Subscribers Read More...

FOMO? This Mall Has the Answer

Gift Cards, Sales Promotions, Sales Promotions & More

Social media is about human connection, but also about feeling like you’re in the know.

Buzz, click, scroll, post, switch off—how many times do consumers do that in a day to keep up with and contribute to the online banter happening on social media? Some mall marketers see it as an annoyance that makes their job of grabbing cons[...] Tactics Subscribers Read More...

MainPlace Mall Revamps Its Shopping Portal

Mall Websites, Technology Lab

The Centennial Collection destination and Adeptmind reveal phase 2 of the AI-powered site.

Centennial's marketers don't seem to think that the hybrid shopping trend will fade any time soon. Its MainPlace Mall in California has just completed a few website upgrades and is now formally inviting customers to "Shop the Mall at Home." Not[...] Tactics Subscribers Read More...

These Pop-ups Are More than GLA Fillers

Pop-Up Stores, Shopping Center Business

From quaint to traffic generators, small local operators get their turn in the spotlight.

Shoppers could walk right past The Jar Bar at Willowbrook Shopping Centre (Willowbrook - Langley, Canada), but chances are they'll stop. It isn't your ordinary vending machine dispensing soft drinks or bags of chips. It's Just Cakes Bakeshop's [...] Tactics Subscribers Read More...