Cool Cash

MetroCentre encourages its staff to join the Car Sharing Scheme by giving away gift vouchers.

Scott Goodacre recently drove off with £250 (€372.50) worth of gift vouchers just for joining MetroCentre’s car sharing scheme. The 18-year old, who works as a sales assistant at the UK centre’s O2 store, won the prize after joining the s[...] Tactics Subscribers Read More...

Green Genie

Community Room, Sustainability

The Green Genie campaigns, which the Fareham Borough Council supports, will encompass several initiatives, including competitions, newsletters, and trophies.

This past summer, Fareham Shopping Centre (Fareham) launched Green Genie, a new year-long eco-friendly campaign to encourage shoppers and tenants to take greater care of the environment. Fareham got its customers involved by running a colouri[...] Tactics Subscribers Read More...

Recycling Drive

Community Room, Sustainability

Coopers Square began this autumn in full force, kicking off Introduction to Recycling, a drive to push shoppers in the UK’s Burton upon Trent and East Staffordshire regions to go green. Working in partnership with East Staffordshire Borough[...] Tactics Subscribers Read More...

Latest Looks Launderette

Community Room, Fundraisers, Style Lounge

Telford Shopping Centre washed off the end-of-summer blues with a half-term showcase that focused on the latest fashion trends.

Telford Shopping Centre (Telford) in Shropshire, UK, promised visitors some good clean fun during this autumn’s half-term holidays. From 23rd to 27th October, the centre presented The Latest Looks Launderette, an event that featured children�[...] Tactics Subscribers Read More...

Tight Quarters

Entertainment, Special Events

Big Brother will be watching every move contestants make, as they try to survive two weeks of living in a shop at The Potteries Shopping Centre.

They won’t need to turn into Tarzan or Jane to win immunity, but the participants in The Potteries’ Living in a Box contest will require creativity and stamina to survive the game. Launched on 23rd October in the UK centre, Living in a Box i[...] Tactics Subscribers Read More...

Green Tactics: Making Tracks

Community Room, Sustainability

MEC puts out report that outlines exactly how it lives up to its environmentally friendly promises to members.

Mountain Equipment Co-Op (MEC), Canada’s largest supplier of outdoor equipment to pursuers of self-propelled wilderness-oriented activities, is walking its talk when it comes to sustainability. The cooperative, which serves more than two milli[...] Tactics Subscribers Read More...

Culture $hock

Sales Promotions, Sales Promotions & More

Like their music, literature, and TV choices, the task of selling to teens can be a shock to many marketers’ systems. But delve into the youth culture, and you’ll discover consumers who are ready to listen and eager to discover new brands.

You know the rhetoric: teenagers are fickle and therefore marketing to them cannot possibly be an exact science. True enough, but it’s a science nonetheless. Teens do change at lightning speed. Their mood, interests, concerns, tastes, aspir[...] Tactics Subscribers Read More...

Seeds of Change

Community Room, Sustainability

Chelmsley Wood shopping center celebrated the 2006 Solihull Arts Festival with free school workshops held onsite.

From 23rd to 29th September, more than 300 children from six local schools took part in Chelmsley Wood's workshops on nature and the environment, with participants designing and making their own tree. Each class also received a tree to take back[...] Tactics Subscribers Read More...

All Aboard the Water Shuttle

Community Room, Sustainability

Rives d’Arcins demonstrates its eco-citizenship with programs that range from a free fluvial shuttle to recycling facilities.

The Centre Commercial Rives d’Arcins in Bègles, France, operates a water shuttle every weekend aboard the Aliénor II. Every Saturday, the free service shuttles shoppers between the Louis XVIII Quay in downtown Bordeaux and the center. The sh[...] Tactics Subscribers Read More...

Blowing Away the Competition

Entertainment, Special Events

The famous Windy City of Chicago welcomes the stiff breeze of competition as the annual ICSC MAXI Awards showcase marketing skill and innovation within the shopping center industry.

The marketing-specific ICSC Fall Conference and Trade Show blew into the Windy City of Chicago during a warm and sunny stretch of late September. Entitled Impact!, the 2006 conference was staged at the majestic Hilton Chicago Hotel located on Mi[...] Tactics Subscribers Read More...