Back from the Brink

Corporate partners can help foot the promo Bill.

Story by Myriam Beaugé You can always tell when a centre is about to go bust. Popular retailers that should be sure winners begin to close their doors, peak-hour footfall drops and clearance sales become the most attended events. As produ[...] Tactics Subscribers Read More...

Electric Avenue

Community Room, Sustainability

Riverside Plaza offers trolley service to let shoppers explore the shops at the expanded centre.

Now that Riverside Plaza has completed its redevelopment, consumers in Southern California, USA, have a new destination to discover for shopping, eating, entertainment and social gatherings. And despite the site’s expanded grounds, visitors wo[...] Tactics Subscribers Read More...

Bubbles and The Green Team

Community Room, Sustainability

Telford Shopping Centre invites children to join The Green Team.

Sustainability was front and centre this past Easter at the UK’s Telford Shopping Centre. The marketing plan included an invitation for visiting children to meet Bubbles the Frog and join The Green Team to enjoy green activities ranging from e[...] Tactics Subscribers Read More...

Grown-up Wishes

Customer Service, Services

Lakeside is committed to constantly creating new customer service initiatives.

For many consumers the annual Holiday season brings an increase to an already hectic pace of life. Office parties, family gatherings, food preparation, present wrapping, getting the kids to their annual visit with Santa, and shopping, shopping, [...] Tactics Subscribers Read More...

A Symphony In Lights

Décor Themes, Design Studio, Entertainment, Special Events

An entertaining Holiday Extravaganza of music and lights takes over at this Denver mall.

It was an exciting day in Denver, Colorado when officials at Northfield Stapleton announced that Denver´s newest shopping experience would premier a free holiday light show entitled Symphony In Lights. "We invite everyone in the region to co[...] Tactics Subscribers Read More...

Isla Shop Estilo Magazine

Sales Promotions, Sales Promotions & More

Shoppers in Puerto Rico receive a Holiday magazine that promotes 15 different centers.

The island of Puerto Rico hosts nearly four million permanent residents. That's roughly 1,000 people per square mile, a ratio higher than any of the 50 United States. Making inroads with so many potential shoppers is clearly key to the continued[...] Tactics Subscribers Read More...

Very Important Penguin Party

Entertainment, Special Events

Taubman shopping centers presents the world of Mumble inside Happy Feet snow globes.

With Happy Feet fever sweeping the nation, fans of the film were invited to get even closer to the world of the Emperor Penguins through a new interactive snow globe experience staged at 17 Taubman shopping centers located across America. The[...] Tactics Subscribers Read More...

Mother Nature’s Little Helpers

Mall Websites, Technology Lab

GaiaShopping is inviting children to join the EcoMiúdos programme and set off on a mission to save the environment.

www.GaiaShopping.pt In line with its sustainability mandate, and to encourage customers to implement good environmental practices, GaiaShopping developed the children-focussed and community minded EcoMiúdos programme, inviting all children i[...] Tactics Subscribers Read More...

Brookfield’s B.E.S.T.

Mall Websites, Technology Lab

Brookfield Properties uses its online presence to communicate the company’s commitment to being environmentally friendly.

www.BrookfieldProperties.com Brookfield Properties main Website plays a major role in communicating the company’s commitment to minimizing its environmental footprint and promoting the use of efficient management systems and tenant practice[...] Tactics Subscribers Read More...

Inspired Reading

Mall Websites, Technology Lab

Lakeside’s seasonal magazine has an influential presence on the Web and is backed up by the NTXbook Media technology.

www.Lakeside.uk.com With a name like Inspired, Lakeside’s consumer magazine can’t afford to be dry and static. And it isn’t. The UK shopping centre’s seasonal magazine has a dynamic presence on the Web, supported by technology that US[...] Tactics Subscribers Read More...