Up For the Challenge; Blending New Gift Cards with Well-Established Cultural Expectations

Developers Diversified Realty launches ISLA Gift Cards that are accepted at 15 centers on the island.

Businesses dream of situations that allow them to meld marketing and culture seamlessly into a successful campaign. Developers Diversified Realty did just that with a recent re-branding initiative in Puerto Rico. Developers Diversified Realty[...] Tactics Subscribers Read More...

Surviving Disaster

Charity Partnerships, Community Room, Fundraisers

Disasters are inevitable. Recovery comes in many ways and malls are uniquely positioned to be conduits for care, concern and financial assistance.

Disasters happen. It's a sad part of life that just can't be avoided. In fact, according to the government run CDC Healthy Aging Program, "By the time American adults have lived through six decades or more, they have probably experienced more th[...] Tactics Subscribers Read More...

A Curious Weekend Affair

Sales Promotions, Sales Promotions & More

A visit from Curious George helped to boost Hillsdale Shopping Center’s traffic and sales.

In an effort to both promote center traffic and stimulate memberships for local PBS station, KQED, Hillsdale Shopping Center in San Mateo, California and KQED recently came together to host a weekend series of PBS events in the mall. The events [...] Tactics Subscribers Read More...

Chalk One Up for Back to School

Advertising Creative Design, Design Studio

A notebook, designed to look like a typical teen’s, was the center of Mic Mac Mall’s back-to-school campaign.

A 12-page scribbler (notebook) became the setting of a back-to-school campaign that chalked up a big response for Halifax, Nova Scotia's Mic Mac Mall. Designed to appear like a typical teenager's school notebook, the marketing piece brings to li[...] Tactics Subscribers Read More...

The Take 5 Campaign

Sales Promotions, Sales Promotions & More

Proof that direct marketing campaigns do not have to be complex or sophisticated to be successful.

Garden City has long been regarded as one of Western Australia's leading shopping centers. The center is home to over 200 specialty stores and has a reputation as one of the best destinations for fashion shopping in Perth. Having always enjoy[...] Tactics Subscribers Read More...

Kanyon’s Bold Launch

Development News, Grand Openings

Kanyon showed some guts when it developed and hosted a launch party weeks before opening its doors to shoppers in the heart of Istanbul, Turkey.

Construction workers were still hammering away on the site when, three months ahead of the big event, the shopping centre implemented the first phase of its Underconstruction public relations programme. With input from its advertising agency, Re[...] Tactics Subscribers Read More...

Marketing in the Fast Lane

Design Studio, Style Lounge, Visual Merchandising

As a thoroughfare, Holt Renfrew Centre enjoys plenty of traffic. To retain some of the passersby and turn them into shoppers, the mall used interactive display modeling.

Marketers at Canada’s Holt Renfrew Centre have to be quick if they want any chance of grabbing shoppers’ attention. With 13 million visitors annually, the centre has no trouble maintaining high footfall. However, its configuration as a thoro[...] Tactics Subscribers Read More...

Earth Day Boutique

Community Room, Sustainability

Montreal Eaton Centre and the Jour de la Terre (Earth Day) organization set up an environmental shop.

Marketers at Canada’s Montreal Eaton Centre (MEC) showed their green bent when they partnered with the Jour de la Terre (Earth Day) organization to open a unique temporary shop. From 18th to 22nd April, MEC encouraged shoppers to act on behalf[...] Tactics Subscribers Read More...

Christmas Card Drive

Community Room, Sustainability

Beacon Centre, UK, collected Christmas cards for recycling.

This past January, Beacon Centre in North Shields, UK, set up a collection point on the mall for customers to deposit their Christmas cards. The initiative was launched in partnership with Tesco, which took the cards to its distribution depot fo[...] Tactics Subscribers Read More...

Loch Lomond Shores Going Green

Community Room, Customer Service, Sustainability

At Loch Lomond Shores, going green could mean big savings for participating businesses.

Loch Lomond Shores is trying hard to become one of Scotland’s top green tourism destinations. The mixed-use development’s 17 shops, restaurants and visitor attractions have committed to working toward the ‘Green Tourism Business Scheme awa[...] Tactics Subscribers Read More...