Vietnam’s Changing Retail Scene

Development News, Retailer Roundup, Shopping Center Business

From shophouses to shopping malls: a look at Vietnam’s changing retail scene.

While Asia's emerging mega-markets of China and India have been a focus of attention of global retailers for a number of years, Vietnam's rapid economic development, strong demographics and recent World Trade Organization (WTO) accession are now[...] Tactics Subscribers Read More...

The Art of Style

Community Room, Sales Promotions & More

Promenade Shopping Centre gets a second chance at winning over customers.

It's not a good sign when your primary trade area contains one of the most affluent segments in your country, and yet your sales and market share keep shrinking. It was a rude awakening for Canada's Promenade Shopping Centre (Promenade), a 22-ye[...] Tactics Subscribers Read More...

Weather Eye

Loyalty Programs, Sales Promotions & More

In challenging economic times, a loyalty program is more important than ever. It provides a roster of family entertainment and activities that is free at a lifestyle destination so that shoppers can still come out and have a great time.

No one dares to pronounce the "R" word too loudly, but markets around the globe are feeling the ripple effects of the correction, the downturn or whichever euphemism you wish to use to describe a battered economy. The causes are well known. R[...] Tactics Subscribers Read More...

Bridging the Cultural Divide on the Web

Mall Websites, Technology Lab, Technology News

A Q&A with Huiping Iler, founder, president and CEO of WinTranslation.com.

Tactics: How aware are companies of the need for Website internationalization?

Web internationalization is the process of modifying a Website so that it can easily be adapted to specific local languages and cultures, whether through translation[...] Tactics Subscribers Read More...

Fashion in the Boardroom

Gift Cards, Sales Promotions & More

Yorkdale Shopping Centre’s marketing team launched a Corporate Fashion Seminar program in April 2007 after a few years of hosting occasional workshops to gauge market interest.

When the concept of casual chic entered corporate boardrooms in the early 1990s, inspired by Silicon Valley's young entrepreneurs, it created a small social revolution, opposing suit-clad traditionalists to khaki-loving liberals. It also produce[...] Tactics Subscribers Read More...

Old Rides for New Homes

Community Room, Fundraisers

Bridgewater Commons helps raise finds with the vehicle donation program, Cars for Homes.

The words, "Shop. Give. Build" hanging high above the center court at Bridgewater Commons in New Jersey, USA, are serving to inspire shoppers to help low-income families in their community to realize their dream of owning a home. Last month, [...] Tactics Subscribers Read More...

The Big Chase

Customer Service, Services, Technology Lab, Technology News

Shopping centers increasingly rely on partnerships and sponsorships to stretch their marketing budgets, improve profitability and enhance the shopping experience.

Technological advances have enabled malls and their new partners to offer shoppers memorable experiences It’s November 23, 2007. You’ve completed a hectic day of holiday shopping at Mall of America (MOA). All you want to do is go home, pu[...] Tactics Subscribers Read More...

The Greening of Santa

Community Room, Sustainability

Scotland’s Loch Lomond Shores gives Father Christmas an environmentally friendly makeover to match its green theme.

Loch Lomond Shores shopping center in Scotland finely tuned its Christmas program into its regular ongoing concerns about the world environment by presenting shoppers with a Green Santa during the last Holidays. "In response to our very activ[...] Tactics Subscribers Read More...

An Aussie Bush Christmas

Charity Partnerships, Community Room, Décor Themes, Design Studio, Fundraisers

Kawana Shopping world puts an Australian twist on Yuletide traditions.

Christmas is culturally and visually different depending on where you live on the globe. For shoppers in Australia, the typical media version of a white Christmas just doesn't jive with the realities of Christmas in Australia. That's why the tea[...] Tactics Subscribers Read More...

Call of the Mall

Sales Promotions, Sales Promotions & More, Seasonal Giveaways

Pajamas were the apparel of choice for North Riverside Park Mall’s holiday kick-off.

The Holidays have a way of turning ordinary people into shopping commandos. It was certainly the case for the more than 500 eager customers who stormed North Riverside Park Mall (NRPM) in Illinois, USA, at 5.30am last November 23rd. It was th[...] Tactics Subscribers Read More...