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LuxTV for Bargain Hunters

Fashion Blogs, Social Media Campaigns, Stylist and Personal Shopping Services

Generating PR using a series of online videos, with the help of a fashion designer and an editor.
Luxury is spending much less on something that you really want. This little mantra will likely resonate with shoppers for some time to come and it was coined by one of Value Retail’s PR allies, Anna Mason of U.K.-based Maison Mason. The sty[...] Tactics Subscribers Read More...

All Male Fashion Fiesta

Catwalk Shows, Community Room, Fundraisers, Style Lounge

Tamarack Centre boosts publicity by 324% with a Mexican-themed fundraiser.
Canada’s Tamarack Centre caught the eye of the media on September 17, 2008, when it held its All Male Fashion Fiesta. The show, which garnered more than 262 column inches in editorial coverage and caused the mall’s publicity to soar 324 perc[...] Tactics Subscribers Read More...

From Artist to Mentor

Entertainment, Special Events

Florida Highwayman shares his knowledge with art students at The Gardens Mall.
Students at America’s Bak Middle School of the Arts are likely more familiar with street artist Shepard Fairey’s Obama posters than with the works of the Highwaymen, a group of African-American travelling artists who rose to fame between the[...] Tactics Subscribers Read More...

Eco-Fact or Eco-Hogwash?

Mall Websites, Technology Lab

Cotton Inc. launches a game show-style trivia quiz on its website.
If you’re craving a new game show experience, Cotton Inc.’s TheFabricOfOurLives.com Website might be the place to go. It has a Test Your Green Knowledge virtual game whose goal is to test whether or not you can tell eco-facts from eco-hogwas[...] Tactics Subscribers Read More...

A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.
Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Designers at Large

Apps, Technology Lab

Coca-Cola lets consumers unleash their creativity and share it with the world.
Coca-Cola doesn’t allow consumers to custom order their soft drink bottles yet, but it came one step closer this past holiday season when it launched its Design the World a Coke campaign. Consumers who visited the Cola-Cola site were encour[...] Tactics Subscribers Read More...

Fairy Tale Shopping

Customer Service, Entertainment, Technology Lab

Keeping youngsters entertained with free-to-rent MP3 players.
Stadion Center in Vienna, Austria has introduced a service for restless little ones: MP3 players that shoppers can rent for free from the customer service desk. The devices are pre-loaded with music and recordings of popular fairy tales to keep [...] Tactics Subscribers Read More...

The Sophisticated Art of Living Small

Shopping Center Business

Shopping centers learn to thrive despite budget confinement.
Baylor University’s homecoming parade is a big deal in Waco, Texas. Hailed as the oldest and largest of its kind in the United States, it has a following of thousands of alumni, students and residents who every fall line the streets to catch a[...] Tactics Subscribers Read More...

Pop That Corn!

Customer Service, Entertainment, Technology Lab

A look at a child-minding area, complete with a mini movie theatre.
CenterWest in Graz, Austria has a nifty alternative to traditional storytime at its Kinderland play area. The center runs a mini movie theatre where children ages three through 12 can watch popular films. The Kinderkino is open weekdays from [...] Tactics Subscribers Read More...

PPMs: Making the New Methodology of Radio Station Rankings Reporting Work for Your Center

Technology Lab, Technology News

Unraveling the mysteries of buying radio advertising.
By Christine Kupczak & Anne Morse Buying radio advertising can sometimes be a mystery to many of us marketing directors. Not only is it complex in terms of calculations, ratings and cost per point, but radio station account executives also in[...] Tactics Subscribers Read More...
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