Make Your Holidays Social and Successful

Social networking platforms such as Facebook and Twitter can enhance consumer engagement and loyalty.

One thing I have learned in the retail real estate development world is that the speed at which things are done can be the difference between success and failure. That’s true whether you’re talking about the approvals on site plans, the sign[...] Tactics Subscribers Read More...

Alive And Teaching

Gift Cards, Seasonal Giveaways, Social Media Campaigns, Sustainability

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers.

Placentia Town Center’s illustrative character, Holly Green, came to life as a real person to hand out goodies to holiday shoppers last year. With the help of Santa’s elves, Holly walked around the California open-air center for a few hou[...] Tactics Subscribers Read More...

The 5% Club

Loyalty Programs, Sales Promotions

Retailers have relied on discounting to drive sales, but it can only be a short-term strategy.

Price has become a major marketing tool over the past few months, but new ways of generating sales have to be developed for retailers to prosper in a new economic environment. Sports Power, the Australian sports apparel retailer, developed a [...] Tactics Subscribers Read More...

The Unwrapping of The Promenade

Development News, Gift Cards, Sales Promotions & More

The Promenade unveils its updates during the busiest time of year, and achieves a record-breaking productivity high.

The Promenade picked the busiest time of year to unveil its new merchandise mix and revamped amenities. With a $46 million renovation nearly complete last November, the Canadian center felt like it couldn’t miss the opportunity to re-launch it[...] Tactics Subscribers Read More...

Divine Décor Keeps Shoppers’ Spirits High

Décor Themes, Design Studio, Entertainment, Fundraisers

Malls brought a little levity to the 2008 holiday shopping season as they braced for a drop in productivity. Have a look at these awe-inspiring displays.

By the time November 2008 rolled around, retailers had already been forewarned. The holiday shopping season would be a challenging one, perhaps their toughest one yet. Whether in America, Europe, Africa or Asia, the predictions were similar: [...] Tactics Subscribers Read More...

CopShop

Charity Partnerships, Community Room, Gift Cards

Police officers played personal shoppers to children at 20 VIC Management centers across Canada.

There was a noticeable law enforcement presence at Canada’s Lougheed Town Centre on December 17, 2008. That Wednesday, thirty RCMP and South Coast BC Transit Authority Police officers descended upon the place, armed with Christmas wish lists a[...] Tactics Subscribers Read More...

Lighting The Way

Charity Partnerships, Community Room

Macerich partners with the Step Up Women’s Network to wrap more than 50,000 candles, for those who might not have otherwise received a holiday gift.

Some 73 Macerich Company malls could easily have been mistaken for Santa workshops when they hosted a holiday Step Out Step Up event on December 11, 2008. As part of the American developer’s ongoing partnership with the Step Up Women’s Netwo[...] Tactics Subscribers Read More...

The Kids Dig It

Charity Partnerships, Sustainability

Halton Lea Shopping and Tree Appeal team up to deliver and plant trees in schools.

Pupils from Hillview Primary School had no problem getting their hands dirty to plant trees in their own stomping grounds. Knowing that they’d see them grow throughout their time at Hillview, the school’s five youngest children happily pitch[...] Tactics Subscribers Read More...

A Fresh Start

Advertising Creative Design, Community Room

The Commons at Federal Way’s “Bring Back” campaign aims to inspire shoppers to bring back the good times.

The Commons at Federal Way in Washington State, USA has launched a brand new campaign this spring to inspire shoppers to bring back the good times. Simply titled “Bring Back,” the campaign was entirely conceived and designed in-house. Its[...] Tactics Subscribers Read More...

Discount Tornado

Sales Promotions

Le Boulevard let the discounts loose to over 37,000 Montreal residents, then offered them even more with its Winning Tornado game.

The discounts were flying at Le Boulevard earlier this month when the Canadian shopping center held its “Winning Tornado” campaign. With the help of SG Marketing Inc., Le Boulevard produced a discount coupon booklet, which it sent out to [...] Tactics Subscribers Read More...