Soothing Words

The City of Edinburgh, Scotland, introduces podcasts focused on Christmas shopping.

The City of Edinburgh, Scotland, did its best to take the “what to do, where to go, what to get” stress out of holiday shopping last year when it introduced its Edinburgh Christmas Shopping Podcast. Downloadable for free from the Edinburg[...] Tactics Subscribers Read More...

Dishing Out

Food Court Promotions, Sustainability

Among other eco-friendly initiatives, Oakville Place stocks its food court with restaurant-quality plates, preventing waste generated by the disposable kind.

Whether you order a burger or a tangy stir-fry, the food court experience will feel a little more special at Oakville Place this holiday season. Last month, the Canadian center introduced a new service that enables customers to pick up their own[...] Tactics Subscribers Read More...

Not So Hidden Talent

Charity Partnerships, Fundraisers

A deputy center director and a DJ lace up and hit the ice together for children’s charity.

You have to hand it to Michelle McCabe and Gina McKie. They’ve got guts. Last November 14, East Kilbride Shopping Centre’s (EK) deputy center director and the Clyde 1 DJ laced up and took to the ice to perform a tricky routine alongside inte[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

Despereaux To The Rescue

Deal Makers, Entertainment, Sales Promotions

Hillsdale Shopping Center increases its Santa sales by over 40 percent through its holiday promotional partnership with Universal Studios.

Hillsdale Shopping Center (Hillsdale) was anxiously waiting for business to pick up last December, anticipating an influx of holiday shoppers eager to find the right gifts for everyone on their list. But several days into the marquis month, the [...] Tactics Subscribers Read More...

iGiving

Fundraisers, Social Media Campaigns

The Salvation Army makes the most of the web (including social media) when it comes to donations.

The Salvation Army is one of several charitable organizations that are using every online means possible to heighten awareness for their cause and keep donations coming in, despite the global financial crisis. It has its own TV channel on Youtub[...] Tactics Subscribers Read More...

For the Experience

Mall Websites, Sales Promotions & More

ION Orchard promotes its launch by inviting customers to take a test and win prizes.

ION Orchard, which is due to open in Singapore on July 21, is inviting future customers to test their ION DNA and try to win prizes. A lucky few could win one of three prizes offered in five categories: a SGD$300 (approx $200) spree at Topshop/T[...] Tactics Subscribers Read More...

Angels at the Gate

Customer Service, Services

How some malls are taking holiday services to a new level.

Nice Fit The Harlequin showed some compassion for the denim-challenged last month. May 8 through 24, the UK center ran The Jean Genie service, a brainchild of the BWP Group. The PR and creative agency developed branded Jean Genie pods, whe[...] Tactics Subscribers Read More...

Mag Appeal

Sales Promotions & More, Technology Lab

Centers discover the value in advertising with magazines – both in print and online.

As a recognized lifestyle authority, Canadian House & Home enjoys a steady following online as well as on newsstands. Businesses that are eager to promote their brands to such a loyal audience now have the opportunity to not only place advertise[...] Tactics Subscribers Read More...

Tasty Temptations

Mall Websites

Shiodome City Center of Japan utilizes a straightforward website layout to help users find the stores that they seek.

Columns and tables might not be the most exciting concepts for Website design, but sometimes that’s what you need to help shoppers make sense of your center. Japan’s Shiodome City Center came up with a straightforward way to present its food[...] Tactics Subscribers Read More...