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Music to Shoppers’ Ears

Mall Websites, Sales Promotions & More

Germany’s CentrO adds promotional offers to its website, along with some entertainment value.

While economists are sifting through their reports for the slightest sign of an economic rebound, Germany’s CentrO is working every angle of the downturn. Its latest marketing idea is to address shoppers’ spending concerns by turning their o[...] Tactics Subscribers Read More...

Re-branding: Ignore Loyal Customers at Your Peril

Advertising Creative Design, Design Studio

Skärholmen used e-mail communication and focus groups to ensure that getting ready to welcome new shoppers wouldn’t mean risking losing old ones.

Our first column focused on positioning the neighborhood center as a fun and indulgent destination offering shoppers an opportunity to indulge desires, hopes, dreams and aspirations. Borne of the need to rid neighborhood centers of their practic[...] Tactics Subscribers Read More...

Weather Permitting

Gifts with Purchase, Sales Promotions & More

Cedar Hill rewards customers with gift cards on the wet days.

When it rains in Cedar Hill, Texas, shoppers take heed and take cover at Uptown Village. This month, the center launched a new gift-with-purchase program that rewards customers every time it rains. On those wet days, shoppers who present rece[...] Tactics Subscribers Read More...

On The Holiday Beat

The Essex Police Authority visits town centers to ask shoppers what they want to see in law enforcement.

The Essex Police Authority spread some holiday cheer last year when it held its “All I Want for Christmas” campaign. On November 28, the force hit the UK region’s streets, visiting supermarkets and town centers in each district to ask s[...] Tactics Subscribers Read More...

Green Sightings

Charity Partnerships, Sales Promotions & More, Seasonal Giveaways

Despite the recession, Garden City Shopping Centre tops December 2007 sales with its Find the Elf promotion.

December 2008 was a test of resilience for retail marketers. How jittery holiday shoppers would end up being was anyone’s guess. So marketing manager Tracey Lachaine must have breathed a sigh of relief when she saw her sales numbers come in. H[...] Tactics Subscribers Read More...

First Class Shopping

Food Court Promotions, Gifts with Purchase, Sales Promotions & More

Raffles City Shopping Center partners with Singapore Airlines and SilkAir to offer flyers incentives to visit.

Whether they travelled in economy or executive class, shoppers who flew Singapore Airlines or SilkAir enjoyed special privileges at Raffles City Shopping Center earlier this year. From January until June, travellers could visit the Singapore [...] Tactics Subscribers Read More...

A Mindful Market

Fundraisers, Sustainability

Making your next holiday gift market environmentally-friendly.

If you’re planning to host a holiday gift market this year, why not give it a green theme? That’s what a dozen Canadian artisans did last December 7, when they presented their creations at Vancouver’s Cambrian Hall (greenchristmasmarket[...] Tactics Subscribers Read More...

Let’s Get This Party Started

Not taking any chances, Bluewater launches its Yuletide website and allows for bookings well in advance.

Bluewater isn’t taking any chances with this year’s holiday shopping season. The UK center already has its Yuletide Website up and ready to take bookings for its Ice Palace Christmas and New Year’s Eve venue. Themed evenings, live entertai[...] Tactics Subscribers Read More...

Treading Lightly

Community Room, Sustainability

Marché Central launches a recycling event, its latest in a series of eco-initiatives.

Don’t be fooled into thinking that power centers can’t host special events as effectively as enclosed mall. This past May 14 though 28, Marché Central in Montreal, Canada was able to mobilize more than 2,000 local residents for its “Recyc[...] Tactics Subscribers Read More...

Grounded & Green

Santa goes green, and encourages others to follow suit.

Santa has always been a traditionalist. But last year, he proved that he too could learn new ways, adopting green as his color of choice when he visited St. John’s Shopping Centre in Perth, UK. He surprised holiday shoppers when he arrived [...] Tactics Subscribers Read More...

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