Unum Sumus

Following its motto, Unum Sumus (“We Are One”), Tristan rewards customers for buying locally-made garments.

The call to “buy local” is echoing across America’s border and into one Canadian retailer’s apparel stores. Following its motto, Unum Sumus (We Are One), Tristan is running a special promotion this September 16 through 30 that will re[...] Tactics Subscribers Read More...

The Technology Report

Apps, Sales Promotions & More, Technology Lab, Technology News

New marketing technology has brought retailers and shopping centers closer to their customers. We take a look at some of the best examples of marketing technology in action.

New marketing technology has brought retailers and shopping centers closer to their customers. But beyond the ability to deliver improved customer service, expanded entertainment offers and a more customized overall experience, these new tools a[...] Tactics Subscribers Read More...

Vampire Watch

Charity Partnerships, Entertainment, Style Lounge

Dubois Mall helps out its community while hosting a Halloween event.

On October 3, America’s Dubois Mall plans to redefine the shopping center Halloween event while doing something good for the community. With the help of presenting partner All About a Party, the mall will put on its Scare Fair 2009, featuri[...] Tactics Subscribers Read More...

In the Company of Men

Entertainment, Special Events

The Chimes counters a decline in male traffic with its “Big Boy’s Toys” event.

Health activities and Father’s Day competitions haven’t brought The Chimes any closer to its male audience. In fact, that old promotional pitch has fallen on dead ears and, over the past two years, the UK shopping center’s research has rev[...] Tactics Subscribers Read More...

Small Planet, Big Feet

Apps, Mall Websites, Sustainability

Place des Halles helps shoppers measure their eco-footprints, and offers tips to make them smaller.

Any diet expert will tell you that the first step to curtailing voracity is to become conscious of the quality and quantity of food you consume. The sustainability team at Place des Halles in Strasbourg, France seems to think that adopting a gre[...] Tactics Subscribers Read More...

In the Ring & Under the Lights

Charity Partnerships, Community Room, Fundraisers

Shopping centers harness their retail power and join the fight against breast cancer.

Right On Pace Tanger’s Get Fit for Families initiative will get the pink treatment when the developer holds its first annual 5K Run/Walk for a Cure event to support the battle against breast cancer. Sponsored nationally by HanesBrands, race[...] Tactics Subscribers Read More...

British Land’s Meadowhall Wins ICSC Foundation’s European Community Support Award

Charity Partnerships, Community Room, ICSC U.S. MAXI Awards

The Source at Meadowhall, which provides training and support to locals, wins an extra €5,000 to spend on its community endeavors.

The Source at Meadowhall in Sheffield, UK now has an extra €5,000 ($7,500) to spend on its community endeavors. The mall-based charity, which provides training and support to local businesses, employers and the public—particularly the long-t[...] Tactics Subscribers Read More...

The Stuff of Eco-Champions

Community Room, Loyalty Programs, Sustainability

Over four weekends, Kingdom and Clyde Shopping Centers showed children how they could help the environment and become Eco-Champions.

The UK’s Kingdom and Clyde shopping centers tried something different to encourage repeat visits from local families this past summer. They held a “Go Environmental” series of special events and promotions over four weekends, and tied in a[...] Tactics Subscribers Read More...

Parking Perks

Loyalty Programs, Parking, Sales Promotions

VivoCity’s sales promotion doubles as a loyalty program, offering customers free parking.

Singapore’s VivoCity is revving up sales and giving shoppers an incentive to join its loyalty club with a car park promotion. For every SGD 50 (approx. $35) spent in one day (maximum of three combined receipts), shoppers earn one loyalty point[...] Tactics Subscribers Read More...

Straight off the Local Vine

Community Room, Customer Service, Food & Beverage, Sustainability

One Nineteen hosts an Organic Farmer’s Market twice weekly.

Proponents of local, seasonal produce are being heard a little louder and clearer in the marketplace these days. Their voices have now joined those of organics champions, as a growing number of consumers are willing to listen to advice regarding[...] Tactics Subscribers Read More...