COVID Masks? There’s a Bin for That

This pandemic wave might be about to crash, but it doesn’t hurt to be prepped for the next one.

The COVID-19 pandemic has been tough on the environment and the world's retailers and malls took a few steps back when they had to pause green initiatives such as banning plastic bags or serving customers drinks in personal reusable mugs. The c[...] Tactics Subscribers Read More...

The Gnomes Take Over the Runway

Advertising Creative Design, Design Studio

A UK department store finds a most unusual way to announce its new garden center’s imminent arrival.

In the age of social marketing and personalized avatars, it isn't that uncommon to see brands and shopping centers create fashion ad campaigns around quirky characters. But gnomes? One new department store/boutique duo doesn't have a problem wi[...] Tactics Subscribers Read More...

Now Showing: Meet the Parents…Without Kids

Customer Service, Services

Back to the mall means back to a little freedom for parents at this Aussie mall.

If parents need a reason to head to Indooroopilly (Greater Brisbane, Australia) after work with children in tow, then the on-site Cinema Childcare program might be a good one. The shopping center's Event Cinemas is the host on the third Thursda[...] Tactics Subscribers Read More...

Right Up Shoppers’ Alley: Art in D.C.

Décor Themes, Design Studio

A seasonal public art installation is the perfect match for this center’s colorful web imagery.

CityCenter DC's marketers call it a colorful sea of chromatic ribbons and until Labor Day the "Summer Stream" artwork will act as a beacon to draw shoppers to the Washington property's Palmer Alley.

DC-based experiential art and events com[...] Tactics Subscribers Read More...

London’s Oxford Circus Set for Major Overhaul

Development News, Shopping Center Business

Westminster and The Crown Estate hope that the revamped district will become London’s “front door to the world.”

New York City has its Times Square, Vegas ist famous Strip, and soon Oxford Street could become such a beacon for London (UK). The City of Westminster and The Crown Estate want to transform the street district into two new pedestrian-friendly p[...] Tactics Subscribers Read More...

This Tech Release Is Perfectly Timed

Customer Service

A new app might offer the ultimate test of one’s true openness when it comes to connecting with others online.

Tech design is at a tipping point, with social advocates calling for inclusivity to be at the forefront in the development of everything from website architecture to video closed-captioning. An Aussie outfit's contribution: An app that caters p[...] Tactics Subscribers Read More...

Sustainable Luxury? HRO Is Giving It a Go

Retailer Roundup, Shopping Center Business, Sustainability

The retailer’s revamped building is its attempt to evolve towards a more eco-friendly future without sacrificing design tradition.

Implicit in the notion of luxury retailing is indulgence. That's not exactly what we tend to perceive as the ideal state of mind to consider, let alone pursue, sustainability. The team at Lemay architecture firm evidently is of a different opin[...] Tactics Subscribers Read More...

Here, Essential Services Include C-19 Pokes

Community Room, Customer Service, Services

This COVID-19 pandemic could be a dress rehearsal for future periodical outbreaks and retail centers can play a role in readying consumers.

Tweed Mall couldn't be more clear about what it believes that its Aussie customers should all be adding to their shopping list: Get vaccinated. The RetPro-managed center in New South Wales is now home to an NSW COVID-19 Vaccination Clinic, righ[...] Tactics Subscribers Read More...

Quiet on the Mall Set…Rolling…Action!

Entertainment, Special Events

Budding filmmakers find a summer residence in a California center’s vacant unit.

By this time next week, shopping centers across California will be fully open and, for the most part, back to pre-C business. The shift is evident in the line-up of activities that Westfield's Mission Valley mall has planned for its visitors, i[...] Tactics Subscribers Read More...

What’s the Deal with Dreary CR Events?

Community Room, Entertainment, Special Events

Community groups are ideal partners to beef up a mall’s post-pandemic event roster.

You can see them from a mall mile away. The makeshift signage, scattered pamphlets, and poorly lit spots—community group installations in shopping centers too often come across as marketing afterthoughts and GLA fillers. They can be so much m[...] Tactics Subscribers Read More...