Gifts with Purchase: Bribery or Added Value?

Gifts with Purchase, Sales Promotions & More

Examining how to make the most of a gift-with-purchase program.

Retailing has gone through a lot of changes in 2009. But if you had to select one trend as the newsmaker of the year, gifts with purchase would surely make the shortlist. The promotional tactic’s sheer popularity would lead one to believe that[...] Tactics Subscribers Read More...

Diversity at Play

Celebrity Appearances, Community Room

The Glades provides entertainment while supporting its community with an appearance by dance group Diversity.

The Glades in Bromley, UK mixed entertainment with community outreach when it held a special meet-and-greet in Head, its new music and movie store. On November 19, dance group Diversity, this year’s winner of hit TV show “Britain’s Got [...] Tactics Subscribers Read More...

One Track Minds

Design Studio, Grand Openings

With new branding and merchandise, Del Monte Center targets new demographic groups.

Del Monte Center (DMC) clearly doesn’t believe in the one-brand-fits-all approach to marketing. The California center plays favorites in its “My Favorite Stores” advertising campaign, giving several A-list retailers some prominence in its [...] Tactics Subscribers Read More...

Chasing Oscar

Design Studio

A 3-D replica of the house featured in Disney’s animated film is used as a holiday pop-up at The Grove shopping center to promote the film.

If Disney’s animated feature UP wins big at the next Academy Awards, marketing agency Midnight Oil Creative can always claim that it had a small hand in the success. The California marketing agency created a 3-D replica of the house feature[...] Tactics Subscribers Read More...

It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...

Flippin’ Fashion

Style Lounge, Technology Lab

Masonville Place’s video contest drew a crowd of contestants by offering higher-end loot.

The trouble with retail contests isn’t that they’re a dime a dozen. It’s that too many of them fail to inspire in the loot department. Not so at Canada’s Masonville Place. The prospect of winning a free Flip video camera was alluring eno[...] Tactics Subscribers Read More...

P-E-A-C-E, Peace!

Technology Lab

Gap develops a holiday mini-site to promote its cause—and its brand.

There was Mac vs PC; now the greeting card vs. e-greeting battle is brewing. Gap is clearly on the e-greeting side. It has developed a holiday mini-site to promote its cause—and its brand. CheerFactory.com has one purpose: encouraging consu[...] Tactics Subscribers Read More...

Right this Way, Boys

Customer Service, Food & Beverage, Sales Promotions & More

Brighton Collectibles of Cherry Creek Shopping Center schedules a Men’s Night to assist with holiday shopping.

Brighton Collectibles has men’s backs this holiday shopping season. The store at Cherry Creek Shopping Center in Colorado, USA scheduled a Men’s Night for December 16 from five until nine. The concept: the boys drop by for pizza and refre[...] Tactics Subscribers Read More...

Come Shop With Me!

Fashion Blogs, Sales Promotions & More

Attracting consumers and encouraging spending during an economic slowdown isn’t easy, but it is certainly possible.

As consumers continue to jealously guard their wallets, shopping centers are having to adopt ever more persuasive “come hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers a[...] Tactics Subscribers Read More...

Squeaky Clean

Sales Promotions, Social Media Campaigns, Sustainability, Technology Lab

Volkswagen’s TDICurious.ca aims to educate consumers about clean diesel and its benefits.

Volkswagen (VW) is one of those brands that have managed to inspire a sub-culture that current customers relish and potential ones aspire to experience. A case in point is the current fancy for the company’s TDI line of clean vehicles, whose n[...] Tactics Subscribers Read More...