Talking Up Hillside

Advertising Creative Design, Design Studio

Hillside Centre displayed its gift of gab with its “Talk about Shopping” advertising campaign, which t developed to refresh its brand and reconnect with customers.

Uniqueness and playfulness were central qualities that Canada's Hillside Centre strove to display through campaign creative that it developed with the design team at Suburbia Advertising. To emphasize the fact that Hillside Centre had the mer[...] Tactics Subscribers Read More...

On the Beat

Sales Promotions, Sales Promotions & More

Wisma Atria got two Dancing Traffic Cops to redirect traffic back to its property while entertaining shoppers with their break-dance moves.

Wisma Atria’s fun “Dancing Traffic Cops” wasn’t quite a flash mob, but the PR campaign did capture the attention of Singapore shoppers and the local media. With the adjacent mass rapid transit entrance due to be relocated 80 metres aw[...] Tactics Subscribers Read More...

Lunch on the Fly

Food & Beverage, Food Court Promotions

The Gateway and partner radio station FM103 introduce loyalty program to lure office workers with exclusive midday perks.

Office workers call it a lunch break, but The Gateway hopes to pack much more into that daily hour when employees step away from their desks. The Salt Lake City, USA center partnered with The Enterprise and radio station FM100.3 to create a new [...] Tactics Subscribers Read More...

A Doctor Performing Miracles

Celebrity Appearances, Entertainment

SG Celebrity brings actor Peter Facinelli to Harrisburg Mall to meet with fans and help raise money for charity.

Let’s start with the disclaimer: Peter Facinelli isn’t a doctor. But don’t bother arguing the point with the fans who stormed Harrisburg Mall in Pennsylvania, USA this past October 4. As far as they are concerned, he is both Dr. Carlisle C[...] Tactics Subscribers Read More...

Turn the Christmas Tree Upside Down

Shopping Center Business

A look at some of the “Rare Sense” retail tips we often forget while coping with the holiday shopping rush.

Your consumers feel they’ve had a rough year. They’re probably looking forward to a stress-free Christmas and to enjoying their shopping experience. According to American researcher Emek Basker, each consumer spends on average an extra $6[...] Tactics Subscribers Read More...

A Timely Service

Sales Promotions, Technology Lab

CouponSherpa.com lists holiday shipping deadlines for Christmas along with its selection of coupons.

With so many consumers doing their holiday shopping online, CouponSherpa.com came up with a nifty service idea: a simple page on its website where it lists holiday shipping deadlines for Christmas 2009. Visitors to the site can view a roster [...] Tactics Subscribers Read More...

Spokes People

Community Room, Sustainability

Metrocentre does its part to get kids riding bicycles.

Left to right: Pauline Dillon, Deputy Mayor of Gateshead; Barry Turnbull, general manager of Metrocentre; Alan Barlow, Bike It officer; Celine Duggan, Daniel Sutton and Amy Sanderson, students from Roman Road Primary School Anyone who can cyc[...] Tactics Subscribers Read More...

A Mall Personified

Community Room, Style Lounge

Yorkdale seeks out 10 people that personify its style and spirit, and features them in its Spring 2010 campaign.

Shoppers tried hard to release their inner Yorkdale when the Toronto shopping center launched its “Yorkdale Is Me” contest and associated campaign this past September. The marketing program strived to find 10 people who personified Yorkda[...] Tactics Subscribers Read More...

Weekend Warriors

Gift Cards, Sales Promotions & More

From $39.99 to $399.99, these weekend experience gift packs are suitable for anyone. Develop your own and incorporate them into your gift card program!

Freetime Omnimedia looked inside the box to develop its latest promotional concept: the Weekend Gift Box. Available in more than one thousand drugstores across Canada, the box contains a gift certificate redeemable for any of several all-incl[...] Tactics Subscribers Read More...

Eye on the Summit

Technology Lab

Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for their customers.

If you want to take your online branding to the next level, have a look at what outdoor gear manufacturers are doing. Brands like First Ascent and Patagonia have gone beyond selling products to virtually and literally breaking new trail for thei[...] Tactics Subscribers Read More...