Sizing Up Mall Shoppers

Body Scanners, Style Lounge

Technology company debuts free high-tech fashion fitting service at King of Prussia Mall to kick off Fashion’s Night Out event.

Body scanners created much controversy when they were first introduced to help airport security officers screen travelers. Now Unique Solutions is hoping that its original twist on the devices will make shoppers want to flock to the mall and ste[...] Tactics Subscribers Read More...

Snap that Tag

Social Media Campaigns, Technology Lab

Hollywood & Highland entices customers to live large with QR code-backed advertising campaign to promote both technology and fall fashion.

Re-purposing of technology developed for sectors such as manufacturing and the military has led to much innovation in consumer marketing. California’s Hollywood & Highland Center (H&H) has jumped on quick response (QR) codes or tags to support[...] Tactics Subscribers Read More...

Crunch Credits

Community Room, Sustainability

Recycling will always be a chore, but Envirobank thinks it can make it more compelling with a few retail rewards.

Australia's Envirobank organization has come up with a reverse vending machine (RVM) that collects plastic bottles and beverage cans, and rewards consumers in the process. The RVM accepts the containers, reads their barcode to determine the p[...] Tactics Subscribers Read More...

Fashion in 3D

Mall Websites, Technology Lab

Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends.

The campaign posters that Canada's Complexe Les Ailes place on its three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers. With the free 3D glasses they could pick up on-site, visitors discovered seven n[...] Tactics Subscribers Read More...

Eyeballing Market Share

Technology Lab, Technology News

Out-of-home advertising market research project has firm literally tracking the movements of shoppers’ eyeballs to see what catches their attention at the mall.

No more counting eyeballs, advertising experts will tell you. But nobody said anything about tracking them, until now. Fittingly, EYE Corp. was the firm that commissioned Access Testing to conduct a new out-of-home advertising study this past Ju[...] Tactics Subscribers Read More...

The 12 Mums of Christmas

Sales Promotions, Sales Promotions & More

Overgate took the risk of setting political correctness aside and placed females (mums, specifically) at the heart of its holiday campaign.

Overgate shopping centre in Dundee, UK, was on a mission to stand out and connect with target consumers on an emotional level during the holidays, a crucial time of year for any retail destination. It did it with "The 12 Mums of Christmas" campa[...] Tactics Subscribers Read More...

Outdoor By Design

Décor Themes, Design Studio

Decor specialist First Christmas by Rosenau gives Victoria Square’s interior halls a festive high-street feel.

Eco-friendly decor brought the outdoors inside Victoria Square. High Street or mall hall? It was tough to tell at times at Victoria Square last Christmas, and that was the main point to the Northern Ireland shopping center’s seasonal decor. [...] Tactics Subscribers Read More...

Studio Connections

Charity Partnerships, Community Room

Place Alexis Nihon, SGM and Espace Urbain raise d over $30,000 for charity at their holiday pop-up studio

The Montreal Children’s Hospital Foundation might soon get some new equipment for its Neonatal Intensive Care Unit, thanks to Canada's Place Alexis Nihon and its community partners. Last year, the Canadian mall raised $31,304 for the hospital [...] Tactics Subscribers Read More...

Naughty or Nice?

Entertainment, Special Events

With its burlesque pop-up grotto, Westfield London gives grown-up shoppers something to look forward to during the holidays.

Toulouse-Lautrec would have felt right at home in Westfield London last holiday season. The French artist, who immortalized the decadent times of the late 19th century in the popular Paris quarter of Montmartre and its famed Moulin Rouge, would [...] Tactics Subscribers Read More...

Epicurian Feria

Food & Beverage, Sales Promotions & More

The Fashion Capital launches Fresh Food Precinct with elaborate campaign and event series that includes socials with some of Australia’s top chefs.

Convening the entire community to a feast is one way to move up the social ladder. It’s also a massive undertaking, but one that Chadstone —The Fashion Capital (Chadstone) was eager to face in a bid to raise its food category market share up[...] Tactics Subscribers Read More...