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Keeping Up With the Joneses

Entertainment, Special Events

Mall marketers team up with local event organizers and hands out branded sodas to stay connected with shoppers on Canada Day.
Willowbrook Shopping Centre has always prided itself on giving customers what they need. But last year, the regional mall had to abandon one of its most cherished traditions: hosting Canada Day celebrations. “It has been difficult to draw t[...] Tactics Subscribers Read More...

Expanding Matter

Technology Lab, Technology News

No storage space? No problem. The Adiverse signage and visual merchandising system can virtually hold thousands of articles.
The Adidas universe is a big one: more than 8,000 pairs of athletic shoes…and counting. Try jamming that into a small retail shop’s storage room. Then again, don’t bother because the Adidas merchandising experts have found a better solutio[...] Tactics Subscribers Read More...

The (New) Greenhouse Effect

Community Room, Sustainability

Greenhouse by Joost pop-up café and bar is one of the most innovative and sustainable retail setup in Sydney, Australia.
Innovation is a word that’s thrown around a lot in the retail world, but artist Joost Bakker might have come up with a concept that’s truly worthy of it. His eco-friendly Greenhouse by Joost pop-up café and bar (www.GreenhouseByJoost.com) i[...] Tactics Subscribers Read More...

The Right Fit

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

Bower Place and West Edmonton Mall manage to bring out the crowds by hosting events for the whole family.
Emulating the competition has always been a dangerously alluring strategy in marketing, sometimes leading to costly mistakes. It’s even tougher to resist these days when everyone seems to be moving furiously toward digital platforms, threateni[...] Tactics Subscribers Read More...

Putting Down Roots

Amenities, Community Room, Customer Service, Services, Sustainability

The village at Fairview community garden to provide food for the needy.
The idea of a shopping center being “the third place” has been vigorously challenged in recent years. Consumers seem increasingly unwilling to assign that role, or give so much importance, time and money, to any one location, be it brick-and[...] Tactics Subscribers Read More...

Dream Machine

Sales Promotions, Sales Promotions & More

St. Laurent Centre installed a Fair Change coin machine where shoppers can turn their loose change into mall gift cards.
Spare change is nothing to sneeze at, especially in hard times. St. Laurent Centre managers have been getting their hands on quite a bit of it since they installed a Fair Change coin machine near the guest services desk. Shoppers come into the C[...] Tactics Subscribers Read More...

Growing Returns

Community Room, Sustainability

Colonial First State Global Asset Management (CFSGAM) introduces Australia’s first biodegradable gift cards.
Colonial First State Global Asset Management (CFSGAM) wasn’t the only company peddling gift cards to shoppers last year. However, it did manage to make its holiday campaign stand out by introducing Australia’s first biodegradable gift cards.[...] Tactics Subscribers Read More...

Budding Creativity

Community Room, Sustainability

City Square Mall organized free Eco Workshops for the shoppers.
City Square Mall has launched a lifestyle program to fit its "Singapore’s First Eco Mall" brand positioning. On the last Sunday of every month, shoppers meet in the B2 Atrium to attend free Eco Workshops that the Singapore Environment Council [...] Tactics Subscribers Read More...

The One-Click Wonder

Technology Lab, Technology News

Regular E-mail alerts sent to attention-deficient shoppers lead Clarks Village to trackable retail sales and increased productivity.
Clarks Village didn’t have any difficulty producing tangible evidence to back its digital marketing strategy. The UK outlet center was able to turn its “You’ve Got Mail from Clarks Village” into over £150,000 ($237,000) in retail sales [...] Tactics Subscribers Read More...

Run, Executives, Run!

Charity Partnerships, Community Room

CENTRAL in Hong Kong celebrates the fifth anniversary of its Rat Race fundraising event in support of mental health organizations.
CB Richard Ellis didn’t mind handing over HK$50,000 ($6,450) to compete in Hongkong Land’s CENTRAL Rat Race. Not only did the company beat all the other corporate teams to win the cup, but it also helped CENTRAL raise HK$2.4 million ($313,47[...] Tactics Subscribers Read More...
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