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Reconstructing The Food Chain

Charity Partnerships, Community Room

Retail developer GPT joins forces with the Kitchen Garden Foundation to give children an opportunity to develop their food literacy skills.
Ask children in wealthy nations where their food comes from and few will trace back its origins to nature. To many, mashed potatoes come out of a box and meat somehow appears in the butcher’s back room at their local supermarket. But Australia[...] Tactics Subscribers Read More...

Campus Calls

Customer Service, Services

Carrefour Rimouski Treats College Students to Door-to-Door Shuttle Service for Quick Shopping Outings
If you’re serious about attracting more students to your mall, show them the same courtesy as you do fashionistas and offer them a ride. Canada’s Carrefour Rimouski is doing it with a student shuttle that runs during the school term. F[...] Tactics Subscribers Read More...

Wanted: Student Drivers

Advertising Creative Design, Design Studio

Students earn up to $137 a month just by having their car wrapped in Hatfield Plaza’s brand creative and driving it around town.
Hatfield Plaza seems to have students wrapped around its proverbial finger, and it’s about to get its brand wrapped around their vehicles too. This year, the South African shopping center is bringing back its award winning “Let’s Brand You[...] Tactics Subscribers Read More...

A Very Good Year

Sales Promotions, Sales Promotions & More

Mall obtains tourism exemption under Retail Business Holiday Act and the right to open for business on statutory holidays.
Square One never used to be open on statutory holidays. But that all changed last March, when the Mississauga, Ontario shopping center officially became a tourism destination. For the first time, Square One opened on four holidays: Victoria Day,[...] Tactics Subscribers Read More...

Ghosts In The Alley

Charity Partnerships, Community Room

Mark Hovath launched a video log to make the invisible visible, including the plight of America’s homeless.
Philanthropy is feel-good pursuits that can add some polish to any company’s image. In many communities, it’s also the only way to meet urgent needs. Focusing the public’s attention on those in need—specifically, homeless people across A[...] Tactics Subscribers Read More...

Walk of Fame

Customer Service, Shopping Center Business

Carrefour Rimouski highlights top tenants with mystery shopper program
There’s nothing haphazard about how retailers end up on Carrefour Rimouski’s walk of fame. They have to earn it the hard way, by delivering nothing less than perfection for their customers. Last April, 31 retailers became the first tenant[...] Tactics Subscribers Read More...

Letting The Geeks Do Their Thing

Mall Websites, Technology Lab

Gateway Theatre of Shopping turned to specialist firm to generate online advertising revenue
On any given month, South Africa’s Gateway Theatre of Shopping (Gateway) sees more than two million people roam its halls. That makes it an attractive location for advertisers looking to connect with consumers. The demand is certainly big enou[...] Tactics Subscribers Read More...

Crank It Up

Entertainment, Special Events

Sihlcity gets a nice PR boost as one of its tenants, the Papiersaal dining and entertainment hot spot, hosts the International Radio Festival.
Shoppers in Ibiza, Spain might never have heard of Papiersaal if it hadn’t been for the International Radio Festival (IRF, www.InternationalRadioFestival.com) held there last September. Now, the little Swiss paper factory warehouse turned dini[...] Tactics Subscribers Read More...

The Upside of Ageing

Sales Promotions, Sales Promotions & More

Operation Percentage sees eyewear retailer offer shoppers discounts based on their age—the older, the better.
There are dog years and there are shopper years. The former refers to rapid ageing, while the latter is all about instant discounts. So let’s focus on the good stuff, shall we? GrandOptical at Euralille shopping center in Lille, France is rewa[...] Tactics Subscribers Read More...

Appetite Enhancers

Advertising Creative Design, Design Studio

Center puts its money where its mouth is and heavily invests in a visual branding campaign to support the launch of its Eat Central destination.
You have to sell a lot of meals to make a £24 million ($38.5 million) food court development profitable. That’s why Westfield had no problem setting aside more than £250,000 ($401,510) to fund a visual branding campaign for Eat Central, a ne[...] Tactics Subscribers Read More...
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