Savvy marketers are turning to mobile devices to drive shopping center engagement.

Shoppers are often influenced by other consumers’ opinions, so give them an opportunity to share them.

Westfield key partner and prime beneficiary of Australian radio industry campaign that had shoppers flock to ten of its centers to access digital radio demonstration kiosks.

It might seem like a crazy concept, but not every shopping center has to run its own holiday photo program.

Adopting a “bricks and clicks” strategy might be the way to save small business retailing.

The Shops at Legacy’s Le Chocolate Feast event drew more than 4,000 shoppers and produced $11,000 in donations for My Possibilities charity.

Backed by a social media outreach campaign, local teams of “pudding runners” raise over $30,000 for cancer research at Covent Gardens.

Shoppers had to be quick to be among the first to answer social media queries or complete tasks daily to earn themselves $20 HIP gift cards.

Small-budget center makes a big impact economically with a digital Christmas magazine edition.

“Eighth Day of Facebook” page and good behavior badges website turn a predictable promotional idea into something a little more unexpected.