Excess Baggage

Customer Service, Services

Catering to its tourist shoppers, Sawgrass Mills signed Bags to Go Enterprises as a new tenant. Bags to Go allows shoppers to have their purchases checked to the airport, stored securely in a tagged and sealed bag, and even shipped to their final destination.

When Sawgrass Mills signed Bags to Go Enterprises (Bags to Go) as a new tenant, it also furthered its customer service agenda. As the largest outlet center in North America, Sawgrass Mills welcomes 28 million visitors a year to Florida, many of [...] Tactics Subscribers Read More...

The Clubhouse

Loyalty Programs, Sales Promotions & More

The Mall of Rosebank runs a variety of clubs—including a movie club, wine and dance club, and book club—as part of its loyalty program.

Perusing The Mall of Rosebank’s loyalty program roster is like reading a restaurant menu. In the mood to see a film with some friends? There’s the Glamour Girls Movie Club. Want to learn some new moves? How about the Dance & Wine Club? The S[...] Tactics Subscribers Read More...

Switched On

Sales Promotions & More, Social Media Campaigns, Technology Lab

To connect with its tech-savvy twenty-something clientele, The Light took to Twitter as a platform for its “Tweet Yourself” promotion.

The Light in Leeds, UK is tweeting its way to the top of shoppers’ to-do lists. On July 1, the retail and leisure center launched the Tweet Yourself promotion to reward some 2,000 followers with daily perks—from discounts to special offers t[...] Tactics Subscribers Read More...

Making Some Noise

Loyalty Programs, Sales Promotions & More

Centre Commercial La Part-Dieu, of France, actively recruits for its loyalty program through a variety of mediums.

The marketing team at Centre Commercial La Part-Dieu in Lyon, France doesn’t believe in the “build it and they will come” approach to managing its loyalty club. It periodically goes on the campaign trail to recruit new members. La Part-Die[...] Tactics Subscribers Read More...

Looking To The Future

Loyalty Programs, Sales Promotions & More

Although malls have traditionally focused on female fashionistas, students are getting more and more attention.

Mall loyalty programs have traditionally been focused on fashion-loving female shoppers. However, marketers are now realizing that to sustain their centers' growth and productivity they’ll have to broaden their reach and pay more attention to [...] Tactics Subscribers Read More...

Locked In To Shop

Sales Promotions, Sales Promotions & More

St David’s Centre locks in students for a night of deals, music, makeovers, and free samples.

Spending a couple of hours at the mall might feel to some reluctant shoppers like a prison sentence, but students don’t seem to mind being locked in at St David’s Centre in Cardiff, UK. After an inaugural event that drew more than 7,000 s[...] Tactics Subscribers Read More...

Beyond Reward Points

Loyalty Programs, Sales Promotions & More

When it comes to loyalty programs, there are alternatives to discounts and freebies.

It is great that your shoppers like collecting loyalty reward points that earn them discounts on merchandise and services throughout your center, but there’s a downside to that. It gets your most loyal customers hooked on the prospect of payin[...] Tactics Subscribers Read More...

Baby, It’s Cold Outside

Charity Partnerships, Community Room

Parkgate partnered with Safe@Last to help protect youth from the cold reality of sleeping on the streets.

Forget Louis Armstrong’s sultry ballad. Living on the streets and sleeping out in the cold is a harsh reality facing young runaways, and Safe@Last (SAL) has made it its mission to look out for them. The UK charity was founded in 2000 to hel[...] Tactics Subscribers Read More...

Scratching Each Other’s Backs

Loyalty Programs, Sales Promotions & More

“The Big Chat” initiative by Festival Place was a simple concept: customers would help lure new customers away from competing centers, and receive perks and rewards in return.

Festival Place is as keen to thank shoppers for their ongoing patronage as any other center in the UK. It’s been doing it for a while through its festival Rewards program, which connects the marketing team and tenants with their customers. How[...] Tactics Subscribers Read More...

A Shot of Style

Community Room, Customer Service, Services

Pacific Centre is attracting fashion lovers with its Style Bar, which presents the latest trends and provide a unique experience for each user.

Apple was first to give its customer service program a bar-style makeover when it introduced its in-store Genius Bar, where shoppers could book appointments with techies. Then Gap opened its Denim Bar to ease customers’ painstaking jeans-fitti[...] Tactics Subscribers Read More...