Any Given Wednesday

Loyalty Programs, Sales Promotions & More

My KP Family loyalty program draws visitors in and pulls Kildonan Place sales out of their midweek slump.

Sunday used to be set aside for quality family time. The rituals often included attending mass at the local church, a leisurely outing, a proper sit-down dinner and perhaps gathering around the TV set to watch a favorite show. Nowadays, family c[...] Tactics Subscribers Read More...

The Cat’s Meow

Sales Promotions, Sales Promotions & More

Branding character Chaminou leaved his Mee-Ow planet to spread some shopping happiness at Métropole Lausanne.

There’s nothing that can suck the life right out of a mall promotion like convoluted prize claiming schemes. The creative heads at B+G & Partners SA, the Swiss agency within the AMIN (Advertising Marketing International Network) group, get it.[...] Tactics Subscribers Read More...

Fickle Teens, This Way Please

Entertainment, Sales Promotions & More, Special Events

To keep teens interested in visiting, Greenstone Shopping Centre set up a Chill Lounge in its center court.

There are always some good news and some bad news that come with teen marketing. The good news is that teens are curious and keen to try new things. The bad news is that your mall needs to keep providing those novelties to sustain their interest[...] Tactics Subscribers Read More...

A Slice of Art

Sales Promotions, Sales Promotions & More

K11 Art Mall invited Maurice Bennett, who uses bread to create mosaics, to create a record-breaking Mona Lisa with 11 local art students.

Artists find inspiration in the most unusual places. Maurice Bennett found his muse in the bakery of the Island Bay New World Supermarket he used to own in New Zealand. He couldn’t stand dumping unsold bread and decided to turn the waste into [...] Tactics Subscribers Read More...

Hopping On Board

Community Room, Sustainability

Milton Mall combined Easter with Earth Day initiatives, with the help of a local school.

The convergence of Easter and Earth Day this year was one happenstance that played perfectly into Milton Mall’s plans to drive an important aspect of its CSR mandate. Partnering with the Escarpment View Public School and its resident Easter Bu[...] Tactics Subscribers Read More...

Ready for Prime Time

Advertising Creative Design, Design Studio, Sales Promotions & More

Laurier, a Québec shopping center, proved that TV advertising is far from dead despite what others may think.

It isn’t every day that you hear a marketer boasting the merits of TV advertising. Blogs, mobile apps, QR codes, digital radio—yes. That flat screen for which forecasters haven been writing eulogies? Not so much. And yet television has turne[...] Tactics Subscribers Read More...

Price Yourself Back into the Market

Sales Promotions, Sales Promotions & More

A consistent discount offer results in the customer becoming bored and the retailer becoming less profitable.

Take a walk through the local shopping centre and the challenge is to find a retailer who is not having a sale. Sales and discounts in the past were a special event in retailing, but since the global financial crisis they have become the main wa[...] Tactics Subscribers Read More...

People’s Choice Event

Entertainment, Special Events

Reaching out to teens, Park Royal hosted Teen Movie Night in conjunction with a local radio station.

Park Royal is about to make an experiment and, if all goes well, the shopping center could become the new teen hangout in West Vancouver, Canada. On September 24, the center will host The Beat 94.5 radio station’s Teen Movie Night for the f[...] Tactics Subscribers Read More...

Lovin’ It

Entertainment, Special Events

To get soccer fans off their couches, Brent Cross built a house right in its center, where male customers could lounge with like-minded fans while other visitors shopped in peace.

When the 2006 FIFA World Cup threatened to turn malls into ghost shopping towns, especially in soccer nations like the UK, retail marketers put their thinking caps on and tried to come up with strategies that would help peel customers off their [...] Tactics Subscribers Read More...

Knocking On The Media’s Door

Style Lounge, Stylist and Personal Shopping Services

Plaza Las Américas developed a formal strategy to convince fashion editors to cover its tenants and their product mix. The concept was to identify and communicate to the media seasonal fashion trends, and back them up with Plaza store merchandise.

If you’ve ever watched a model casting session, then you know it isn’t good when a scout tells an aspiring catwalk star that she’d be more suited for catalog work than for the major runways of the world. Fashion editors can be just as hars[...] Tactics Subscribers Read More...