Nordstrom breaks out of its holiday mould and tries to promote gift cards as the ideal presents for other important occasions.

Introducing its Paper Pat personification is Sevenoaks’ way of dealing with its “social impairment” and get back on shoppers’ radar.

Reality TV series The Amazing Race has inspired a lot of copycat programs, but Billings Bridge delivered its own original competition on the Web.

Duffering Mall rallies fashionistas to hold clothing drive that will benefit women that flee their homes to escape domestic abuse.

These four tips will help you turn customer service and engagement into productivity gains.

Council sets standards for companies wanting to be officially recognized as doing a good job catering to families.

Plaza Singapura’s dedication to families permeates every marketing program it develops, down to its giveaways.

Mall hopes that contest to find someone to play Santa’s grandma will appeal to Hispanic families in its catchment.

Monee Ponds Central raises its marketing voice so that shoppers finally get that it’s open for business on Sundays.

Marketing to the modern family won’t produce nay results unless you’re willing to leave old traditional strategies behind.