Coupon Hounds, Grab Your Swords

Apps, Technology Lab

Adventures involving medieval characters, magical swords, wizards and dragons await players of the soon-to-be-released Coupon Quest mobile game, and savings too.

Coupon Quest, the brainchild of advertising specialists Ian Tuason (a professional copywriter and filmmaker) and Rachel Yu (a graphic designer), is slated to launch in the Apple App Store in March with the promise of giving new meaning to imbedd[...] Tactics Subscribers Read More...

Spot the Props!

Sales Promotions, Sales Promotions & More

Shop window contest just one of several initiatives that Larimer Square has planned to support the arts.

Larimer Square and the Denver Center for the Performing Arts (DCPA) have very different business goals, but they do share a strong commitment to the arts. Over the past two holiday seasons, they have joined forces to host the Spot the Prop conte[...] Tactics Subscribers Read More...

A Fresh Start

Community Room, Sustainability

What could have been a mere trendy amenity to put already privileged shoppers even more at ease has turned out to be a lifesaver in Taguig City.

In late 2010, Ayala Malls’ Market! Market! center in the Philippines was seeking new ways of maximizing its space when it came up with the idea of greening its fifth-level rooftop. It would not only add a visually pleasing element to the pr[...] Tactics Subscribers Read More...

The Celebrity Draw

Celebrity Appearances, Entertainment

Using a live celebrity performance can produce a lot of benefits, from attracting local media attention to encouraging word-of-mouth marketing to making lasting consumer impressions.

Nothing draws attention like celebrities. They are perhaps the most powerful marketing force in popular culture. Whether it is gossip about them in the media or a great concert they put on, they are sure to generate buzz anywhere they go. But si[...] Tactics Subscribers Read More...

The Green Room

Community Room, Sustainability

With expanded recycling facilities, visitors to Mirrabooka Square have no excuse for not dropping off their waste.

Mirrabooka Square’s Green Room has just popped up in a new spot, right between the mall’s Goldmark and Big W stores. The space is large enough to accommodate bins to recycle non-commercial quantities of plastic bags, cans, cardboard, fluores[...] Tactics Subscribers Read More...

The 3 R’s for Rewards

Community Room, Sustainability

Shoppers earn some valuable points redeemable for merchandise every time they complete an earth-friendly task.

Carbon credits are meant to encourage industries and commercial businesses to reduce their carbon footprint. However, the ability of businesses producing more greenhouse gas emissions than the allotted quotas to purchase credits from do-gooders [...] Tactics Subscribers Read More...

Shopper Whopper to the Rescue

Community Room, Sustainability

Green mascot that schoolchildren designed will walk the mall halls to lead shoppers down the sustainability path.

Garbage dumping offenders beware: there will soon be a super eco-hero watching over Church Square. Come January, the Legendary Shopper Whopper will join the UK center’s staff, helping to keep customers on the sustainability path. Church Squ[...] Tactics Subscribers Read More...

Reserved: Smart Drivers Only

Community Room, Sustainability

If you drive an environmentally friendly car (think electric or hybrid), then you get to roll into prime parking spots at 313@somerset.

Singapore’s environmentally conscious drivers have prime status at 313@somerset. The center has reserved four of its best parking spots for owners of hybrid, natural gas and electric vehicles. There are two on each parkade level and they’re [...] Tactics Subscribers Read More...

Mall Harvest

Community Room, Sustainability

If you want to find space in Hong Kong to build something, anything, look up and in non-traditional places.

As one of the world’s most densely populated areas, with more than seven million inhabitants sharing a territory of just 425 square miles, the Chinese city-state and its residents have had to adopt progressive measures to effectively and susta[...] Tactics Subscribers Read More...

Symbols of Distinction

Sales Promotions, Sales Promotions & More

Gilded monograms and gold embroidery as GWPs entice shoppers to purchase leather goods and apparel at Vremena Goda.

Russia’s Vremena Goda is marking this fall/winter fashion season with a “Touch of Gold” visual branding campaign that steps out of the ordinary. The Moscow center has not only erected a fashion trends labyrinth in its lower-level galleries[...] Tactics Subscribers Read More...