Got Fans?

Mall capitalizes on customers’ love of their local NHL hockey team with pregame GWP promotion.

The City of Winnipeg, Canada has been hyped up since the recent return of its Jets professional hockey team. Portage Place got in the spirit too, and it’s running an ongoing sales promotion for Jets fans. Every home game day, shoppers who spen[...] Tactics Subscribers Read More...

A Picnic for the Planet

Community Room, Sustainability

Pike Place Market Preservation and Development Authority in Seattle holds Lunch Box Specials promotion to support The Nature Conservancy’s annual worldwide event.

Earth Day is somewhat like New Year’s Day; it gives people the urge to make resolutions that they might not be able to keep. The celebration that Pike Place Market’s Preservation and Development Authority hosted last April 22, however, was d[...] Tactics Subscribers Read More...

Want to Swap Cards?

Charity Partnerships, Community Room

Mall gives shoppers an alternative to letting their unwanted gift cards go to waste, and a chance to support a good cause.

Place d’Orleans is spicing up its post-holiday Winter Sidewalk Sale with a Swap & Shop gift card exchange event. Customers bring in their unwanted gift cards for up to $50 and swap them for a mall gift card of the same value. “To alleviat[...] Tactics Subscribers Read More...

Every Bit Counts

Sales Promotions, Sales Promotions & More

Shopping for the latest styles is nice, but students heading back to school need to figure out a way to manage their money first.

Come the New Year, what students need even more than a fresh and fashionable wardrobe is a way to stretch their budget. Duncan Yard in Hatfield, South Africa has planned an event that will help them do just that: a University Book Sale. On th[...] Tactics Subscribers Read More...

Anything? Really?

Facebook, Social Media Campaigns

Letting shoppers pick their own competition prizes might sound pricey, but it could be the way to boost sales in the long run.

It might sound risky, but the Arc shopping center in Bury St. Edmunds, UK ran a competition last September that allowed customers to pick their own prize from any shop. “The Snap It, Like It, Win It!” competition took place on Facebook, w[...] Tactics Subscribers Read More...

Salon in the Restrooms

Amenities, Customer Service

With the right amenities and decor, your mall restrooms could be one more reason for shoppers to linger longer.

Here’s an interesting little idea coming out of Buchanan Galleries in Glasgow, Scotland. The center has made hair straighteners available to shoppers in the ladies’ washrooms for those last-minute touch-ups. Some more beauty kit items you[...] Tactics Subscribers Read More...

On Park Duty

Customer Service, Mall Security, Parking, Services

Public/private partnership has mall volunteers pull shift at their local park for special events in exchange for help with security and parking.

Malls usually count on partner organizations to stretch their promotional budgets and support their events, but Tysons Corner Center is seeing its relationship with Fairfax County Parks & Recreation from a different angle. Volunteers from the[...] Tactics Subscribers Read More...

Got Time to Spare?

Customer Service, Services

Customers who love to shop step up to assist low-mobility visitors for whom a trip to the mall is a little tougher to manage.

Broadway Shopping Centre is hoping that its customers’ response will be a resounding “yes!” The UK mall is seeking escorts who can help people with limited mobility shop. Anyone interested can call in to the Bexleyheath Shopmobility portac[...] Tactics Subscribers Read More...

Back to School in January

Sales Promotions, Sales Promotions & More

Celebrity sighting news and exclusive perks draw student shoppers to California mall.

Like South Africa’s Duncan Yard, The Oaks believes in giving students some support when they head back to school after the holidays. This January, the California mall’s guest services staff will search the stores for sales and special offers[...] Tactics Subscribers Read More...

The Urge to Grow

Sales Promotions, Sales Promotions & More

Five AMP shopping center embrace a head office-led marketing initiative and pool their resources to co-create and fund customizable glossy magazine.

Center-based marketers aren’t always fond of corporate-led strategies. Giving up control, the prospect of implementing a cookie-cutter program that doesn’t exactly fit a local clientele and possibly having funds held back are just a few of t[...] Tactics Subscribers Read More...