The App Campaign

Apps, Technology Lab

Students get their own mall app, which automatically enrolls them in University Town Center retailers’ loyalty programs.

Come August, the University of Oklahoma (OU) will be swarming with students again. Among those planning to attend the “Welcome Back to OU” event at the school’s Norman campus are members of the University Town Center (UTC) guerrilla market[...] Tactics Subscribers Read More...

Forest City Showcase

Mall Websites, Technology Lab

The shopping center developer ditches its generic, directory-style website for a more dynamic customizable format. Fashionistas will likely approve.

Nick Verreos and Jeannie Mai love fashion and they’re out to find America’s next chic stylist among those who shop at Forest City Enterprises (Forest City) malls. Verreos being a Project Runway designer and red carpet host, and Mai juggli[...] Tactics Subscribers Read More...

Back to the Digital Drawing Board

Mall Websites, Technology Lab

Rockland Centre transforms its static website into a more flexible hub from which to manage all of its digital initiatives—from sales promotions to social campaigns.

Consistency has been the goal in marketing for a long time. Malls have put a lot of effort into delivering the same message across all promotional platforms at their disposal—from print ads to websites. Doing so, they thought, would reinforce [...] Tactics Subscribers Read More...

Plugged In and Decked Out

Entertainment, Special Events

A Men’s Crèche is being piloted as an engaging space that reluctant and shopping-weary visitors will find more appealing than sitting on a bench in center court.

Youths visiting the Manor Walks Venue digital center will need to make room for the “big boys” this summer. On July 4, the UK mall opened a trial Men’s Crèche there as an oasis for male “shoppers.” You can probably picture the sett[...] Tactics Subscribers Read More...

Marquee Moments

Technology Lab, Technology News

Retail customers can enjoy their few minutes of fame with playful cameos inserted via app in movie blockbuster scenes.

Here are some brand mashup ideas for you: insert one of your mall’s campaign taglines in a movie blockbuster clip or let shoppers place themselves in the scene. Percy3D came up with those ideas and says it can make them happen with its PercyFX[...] Tactics Subscribers Read More...

They Liked It

Social Media Campaigns, Technology Lab

More than 40 retailers made themselves even more likeable by offering special discounts and BOGO deals at Stockland Merrylands’ first Facebook Party.

Stockland Merrylands was pretty tight-lipped about the deals it would offer fans at its first Facebook Party. The Australian center kept the suspense high, right up until two hours before the party got under way. When details of the perks came o[...] Tactics Subscribers Read More...

The Page-Turner

Entertainment, Special Events

The Galeries collaborated with Books Kinokuniya and Random House to host a literary exhibit whose central piece was a “flying novels” hanging sculpture made of 900 books.

Sydney’s literary buffs had their Christmas wishes come true last year when The Galeries held The Printed Word, an exhibition that celebrated the art of reading. The marketing effort, which gave retailers a much-needed boost and stressed th[...] Tactics Subscribers Read More...

Green Deals

Technology Lab, Technology News

Groupon hasn’t quite become a verb yet, but it’s solidifying its lead as a synonym for online group buying in Singapore.

One Less Barrier

Customer Service, Special Needs

Forum Istanbul makes getting around its expansive halls less daunting for blind or visually impaired customers.

At nearly 1.9 million square feet, Forum Istanbul has always stressed the size of its offering in its marketing campaigns. The Turkish retail and leisure center’s 265 shops and restaurants, 20 anchors, entertainment center and amenities that c[...] Tactics Subscribers Read More...

Abracadabra…

Charity Partnerships, Community Room

Macy’s donates $1 million to the Make-A-Wish Foundation, helping to grant 55 wishes to critically ill children.

Need a reason to still believe in Santa Claus and the magic of Christmas? Macy’s will give you a million. Last holiday season, the American department store relied on the latest technology to deliver its third annual “Believe” campaign in [...] Tactics Subscribers Read More...