Raising the Bar

Advertising Creative Design, Design Studio

You can’t accuse UCM of false modesty. It chose “Gorgeous” as the key word that would define its latest advertising campaign and underscore the its desired step into the big leagues.

After watching fashion spending dollars leave its retail coffers to land in the hands of Greater Toronto (GTA) competing fashion-focused centers such as the Toronto Eaton Centre, Vaughan Mills and Yorkdale, Upper Canada Mall (UCM) is fighting ba[...] Tactics Subscribers Read More...

Green Buzz

Community Room, Sustainability

How would you like to have honeybees as specialty tenants? If you’re unsure then the marketing team from one UK center might be able to chime in with a tip or two.

Last year, Warrington's Golden Square partnered with the British Beekeepers’ Association (BBA) to help reverse a downward trend in the local bee population. They looked at possible locations to house a colony and settled on the center’s roof[...] Tactics Subscribers Read More...

Screen Play

Social Media Campaigns, Technology Lab

French center uses Point2Vue online saga as to draw in shoppers, build following on Facebook.

Shoppers jumped online to help Rives d’Arcins shopping center decide the final chapter of its online saga, Point2Vue. From August 31 through September 10, they voted for their favorite of three possible endings to the eight-part series about a[...] Tactics Subscribers Read More...

Oh Stan!

Social Media Campaigns, Technology Lab

The plot in this tire manufacturer’s commercial is somewhat predictable, but its delivery is what will make it memorable.

Kumho Tire USA’s latest ad was definitely made for social media. Instead of boring shoppers with the usual approach to tire selling—you know, either the scientist in his lab coat or the scene of parents going out driving to put their baby to[...] Tactics Subscribers Read More...

Innovation: From Concept to Strategy

Technology Lab, Technology News

In the competitive digital economy today, the challenge to innovate becomes almost obligatory. Business, technology, and a new paradigm of transparency.

We live in a changing reality where companies, regardless of size, strive to stay relevant all the time. For many business leaders, this means ensuring that the company is always equipped with the best technology and human resources capable to m[...] Tactics Subscribers Read More...

Got One!

Apps, Technology Lab

Digital butterfly chasing? Swap your net for a smartphone and a GPS-enabled app, and you might get why shoppers got into SM Supermalls’ high-tech event.

There’s nothing that fascinating about seeing people walking around a mall with their mobile phones up in the air—they could be taking pictures of stores, fixtures or who knows what else. But add some seemingly erratic hand waving and skippi[...] Tactics Subscribers Read More...

The Big Coat Swap

Charity Partnerships, Community Room

Little Coat Big Coat appeal launched to much fanfare with actress Tina O’Brien calling on mall TV viewers to donate their pre-loved outerwear.

Here’s a trade-in deal that might awaken shoppers’ benevolent side: Manchester Arndale is offering customers 20-percent-off vouchers to swap their unwanted children’s and adult coats for new ones. It’s the UK mall’s way of encouraging [...] Tactics Subscribers Read More...

Need A Lift?

Apps, Social Media Campaigns, Technology Lab

Saltspring Coffee scoured its Twitter threads then hit the streets to offer perks to unsuspecting yet deserving people.

Twitter has become the perfect outlet for venting about life’s struggles and annoyances. Managers at Canada’s Salt Spring Coffee company have been listening and they’ve decided to perk people up with surprise gifts—of coffee and more. [...] Tactics Subscribers Read More...

Meet You in the Garden

Community Room, Fundraisers

Funds to support low-income women to become self-sufficient came partially from a text-to-vote mobile phone contest.

One text equals one dollar for charity. Simple, no? Shoppers in Oak Brook, USA, didn’t need to do much more than that last year to support Oakbrook Center’s “InBloom: A Garden Art Sculpture Event.” Part exhibit part silent auction, th[...] Tactics Subscribers Read More...

Tweet Currency

Social Media Campaigns, Technology Lab

Who needs cash when you’ve got the purchasing power of social media? You don’t at the Tweet Shop, the pop-up store that Kelloggs UK opened in Soho, London (UK).

Previously known as a breakfast cereal brand for the health conscious, Special K is branching out and it needs plenty of word-of-mouth advertising to convince people of its snack credentials. So Kelloggs got an idea: open a store where customers[...] Tactics Subscribers Read More...