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Arm Yourself for the Battle of the Mind

Social Media Campaigns, Technology Lab

Branding and standout product promotions to battle the “store blindness” that a very digitized marketplace has triggered.
Let’s face it. Social media, and the Internet in general, are largely “blind” media. They can be frustrating, time wasting and inefficient. Entries and enquiries about wide-ranging but pertinent topics, products and services elicit countle[...] Tactics Subscribers Read More...

Does Your Online Presence Pass the Truth Test?

Social Media Campaigns, Technology Lab

Don’t kid yourself. Increasingly marketing-savvy consumers can spot phony shopper engagement, even online.
Ever heard of the “fakeosphere?” I’m sad to say it’s the fastest-growing marketing trend on the Internet. Yes, fake blogs (called "flogs"), fake Web news sites and fake testimonials. They look like the real thing, right down to comments [...] Tactics Subscribers Read More...

Fall Fashion Mashup

Social Media Campaigns, Technology Lab

Ala Moana is one shopping center that has decided to move on past the offline/online retail debate. It’s simply pursuing both at once.
General Growth Properties’ (GGP) Ala Moana center in Honolulu, Hawaii blended the online and brick-and-mortar environments last fall to create “Buzz Control,” a Twitter-based campaign that supported its Fall Fashion Event. Social media con[...] Tactics Subscribers Read More...

Gadgets For Cash

Social Media Campaigns, Technology Lab

By the end of 2013, some 717.5 million smartphones will have been shipped to consumers worldwide.
The predictions, which signal an annual growth of 45.1 percent in smartphone sales, come from the Worldwide Quarterly Mobile Phone Tracker study whose findings the International Data Corporation (IDC) recently released. This tells the story of c[...] Tactics Subscribers Read More...

Border Patrol

Sales Promotions, Sales Promotions & More

Polo Park among Canadian centers working hard to keep their deal-seeking customers shopping at home, instead of heading south on Black Friday.
Black Friday shopping used to be somewhat like a reality TV show for many Canadians. For a long time they watched reports of American store stampedes on the evening news, but couldn’t relate to the phenomenon. But that might change as the GFC [...] Tactics Subscribers Read More...

The Smile Shop

Social Media Campaigns, Technology Lab

Billings Bridge Center gets a PR boost by positioning itself as the exchange dealing good deeds among friends and neighbors.
How much is a good deed worth? Tough to say, right? The marketing team at Billings Bridge Centre in Ottawa, Canada still gave it a try. This past May 26, they ran The Smile Shop, a pop-up unit where customers could swap their good deeds for cent[...] Tactics Subscribers Read More...

The Customer Is Your Marketing Department

Sales Promotions, Sales Promotions & More

Shopping crawls, cash mobs part of mounting evidence that shoppers, not hired promoters, are now at the retail marketing helm.
Remember the days when larger retailers had marketing departments, and those departments developed the marketing strategies for the businesses? Companies tried to decide their own destiny. Not so anymore. Today, the rules have changed and the[...] Tactics Subscribers Read More...

Back To Style

Catwalk Shows, Style Lounge

A model search produced the amateur lineup for Swansea Mall’s Back-to-School Bash fashion show.
Sure, the first day of school signals the start of another year of discovery for young minds. It also spells F-A-S-H-I-O-N for many of them, so Swansea Mall gave them what they wanted. On August 18, the U.S. mall held an afternoon Back-to-Sch[...] Tactics Subscribers Read More...

The Odd Couple No More

Community Room, Sustainability

K11 Eco Home is among the projects that developers are using to explore the integration of architecture and nature.
If you’re a retail real estate building professional looking for a roommate, a naturist might not be your first choice. But New World Developments (NWD) will do its best to change your mind with its K11 Mall concept, which it created as an eng[...] Tactics Subscribers Read More...

Sit Back and Relax

Community Room, Sustainability

An eco-friendly playground is at the core of Malibu Country Mart’s Green Initiative Program as it works towards LEED certification.
You won’t find too many stressed-out moms and dads on Malibu Country Mart’s playground. Parents there are pretty laid back and let their kids roll around in the grass and touch whatever equipment they want, and possibly even eat the grass. T[...] Tactics Subscribers Read More...
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