Psst…Men Shop Too!

Mall apps are quickly becoming commodities, but one center might have found a way to make its app stand out.

The Shops at Legacy offers its mobile customers a Men's Corner, where they'll find drink specials, stores that cater to their needs, sports game listings, special event info and ideas for the gifting impaired. The app, which SmartChoice™ Ma[...] Tactics Subscribers Read More...

Wilderness Trail Ahead!

Design Studio, Visual Merchandising

There’s nothing like new outdoor gear to make you want to answer the call of the wild.

When America’s Paramus Park Mall was ready to celebrate the grand opening of its 14,000 square-foot L.L. Bean outdoor clothing and equipment store last November, it went all out and did its best to help shoppers envision themselves on their ne[...] Tactics Subscribers Read More...

Red Sea Adventures

Décor Themes, Design Studio

The Treasure Island tale was the inspiration for the Red Sea Mall’s custom play, which drew 900,000 shoppers to its Center Court stage.

The DEEP agency wasn’t out to break a Guinness Book record when it imagined the central décor piece for Red Sea Mall’s live play, Treasures of the Red Sea. But the near life-size Spanish galleon that its team built in less than a month did [...] Tactics Subscribers Read More...

Thumbs Up!

Social Media Campaigns, Technology Lab

Plaza Las Americas builds online audience offline, turning its property into Facebook Central to gain fans and public likes.

Plaza Las Americas had a lot of good news for its shoppers last year, and it chose Facebook as a central medium to deliver them. The Puerto Rican super-regional mall used the social media site to announce the arrival of nine new tenants last spr[...] Tactics Subscribers Read More...

More QR Codes, Fewer Sparks

Technology Lab, Technology News

The honeymoon phase is over and consumers’ attraction to plain monochrome QR codes is waning. Some marketers have a solution for that.

Despite their proliferation, the black and white images that were once emblems of digital innovation and held the promise of new and exciting customer experiences are already beginning to fade into marketers’ visual merchandising backgrounds. [...] Tactics Subscribers Read More...

Denim Anyone?

Décor Themes, Design Studio

It sounds like a designer label, but Haus of Denim was actually a gallery that Hong Kong’s wtc more dreamed up last summer to fight off competition from other malls and mega-stores.

For two months, visitors to the wtc more atrium were immersed in all things denim, and that began with a themed décor that included a sofa, lampshade, giant scissors and even a motorcycle that had been covered in the fabric. Nearly 20 tenants, [...] Tactics Subscribers Read More...

No Parkas Required

Décor Themes, Design Studio

Four General Growth Properties (GGP) shopping malls are dabbling in virtual reality marketing this holiday season.

Center Stage Productions (CSP) has set up Water Tower Place, Paramus Park, Mall St. Matthews and Columbiana Centre with décor elements that will transport their shoppers to a winter wonderland. “Right now, we are incorporating interactive [...] Tactics Subscribers Read More...

Not So Warm and Fuzzy

Advertising Creative Design, Design Studio

Musical PSA to fight youth bullying made for a rather unusual and hard-to-ignore rendition of a holiday classic.

Silent Night is a holiday classic, but the version that some Belgian shoppers heard at their local mall last holiday season was anything but familiar. The Duval Guillaume Modem agency gave the carol a drastic makeover before handing the music sh[...] Tactics Subscribers Read More...

Style Manifesto

Advertising Creative Design, Design Studio

H&M marketers take a page from the social protest handbook for a multinational guerrilla marketing stunt to introduce its new collection.

H&M got close to the line that separates provocative and over the top with its latest collection unveiling. The fashion retailer promoted the imminent launch of its anticipated Maison Martin Margiela for H&M line with high-street manifestos in v[...] Tactics Subscribers Read More...

Less Is More

Advertising Creative Design, Design Studio

Shoppers’ hard-earned pennies go further at CBL malls this holiday season. At least, that’s what the developer’s campaign slogan suggests.

CBL & Associates went on a marketing cleanse of sorts last holiday season. Instead of getting lured into the promotional frenzy, the developer decided to step back and give its shoppers a breather in the form of simple, clutter-free advertising [...] Tactics Subscribers Read More...