Foodology sounds too “out there” for you? We bet you’d change your mind if it could help you make over $630,000 in sales in one month, like it did for the Exchange Tower.

One tweet was enough to get a Hot Wheels car from TrojanOne’s high-tech Camaro-matic vending machine. Young Auto Show visitors were good with that.

Social Rush competition had participants face off in Web-based reality TV series that attracted more than 1.4 million viewers and promoted Orange’s mobile services.

Sport Chek’s community run for charity is accommodating a growing number of participants every year, thanks to Chinook Centre’s ongoing support.

A year after it launched a Men’s Den to keep their male shoppers happy during the holidays, Canada’s PTC is turning its attention to women.

Moorestown Mall’s PR campaign helps to abolish a near century-old law that led to falling occupancy rates and dwindling retail sales.

Children’s play areas connect shopping malls to families and their communities, so why not design and brand them accordingly?

The Coveteur give Yorkdale a PR boost through collaborations with couture designers, fashion press editors, and other key figures.

Mall helps its town shed its “Chatham Average” moniker with video campaign starring security guard and local rapper.

High-end automaker takes on Times Square with 26-storey LED screen to run new one-minute spots on a loop every hour.