Gather Round for the Beauty Banquet

Sales Promotions, Sales Promotions & More

The UK’s Trafford Centre promotes beauty category via annual theatrical events.

The bounty that the Trafford Centre laid out for its shoppers and which won a BCSC Purple Apple Award last year was a feast, but not edible. Despite colorful appearances, every morsel featured at the UK mall’s Beauty Banquet was to be applied [...] Tactics Subscribers Read More...

Key To The Castle

Sales Promotions, Sales Promotions & More

Shane Hansraj won himself a $350,000 home. That’s not a bad reward for taking the time to drop by his local mall and tour a new residential development.

The Canadian city of Edmonton has become quite a dense market for shopping, but Southgate Centre (Southgate) managed to carve itself a nice marketing niche last spring through a partnership with the Creekwood Chappelle (Creekwood) residential de[...] Tactics Subscribers Read More...

Leasing Pins

Social Media Campaigns, Technology Lab

Online image galleries can do more than deliver eye candy at the start of a new fashion season. They can help improve your vacancy rates, too.

Pinterest is a no-brainer in fashion marketing, but it can be just as useful to promote a shopping center’s leasing developments. The Grove in L.A. uses the social media site to announce its leasing deals to shoppers. It created a “Coming So[...] Tactics Subscribers Read More...

Getting the Most of Facebook Ads

Facebook, Social Media Campaigns

Don’t waste your money on sidebar ads that just introduce your products. Use the space as calls to action and motivate your audience to start shopping.

The long-term goal of every product advertiser is simple: sell more products. When a customer to makes a purchase, they go through all the phases of the purchase funnel, a theoretical representation of all the cognitive events that leads a perso[...] Tactics Subscribers Read More...

Are Your Customers Well Served?

Customer Service, Services

Amenities and services deserve their share of attention when developing your center’s advertising plans, and this is how some marketers have handled the task

America's DDR reminds us that the pursuit of good customer service also applies to retailers. The developer produced a series of videos that showcase small business owners who have realized their entrepreneurial dreams with the support they rece[...] Tactics Subscribers Read More...

The Game Changer

Advertising Creative Design, Design Studio

Supermodel Coco Rocha is set to inspire shoppers to take a closer look at Toronto’s Yorkdale Centre following its $220 million expansion.

Finding the right model to be the face of a shopping center is often more a matter of budgeting than esthetics or personality. Lucky for Canada’s Yorkdale, owner Oxford Properties had pockets deep enough to book one of the most sought-after mo[...] Tactics Subscribers Read More...

Still on Track

Advertising Creative Design, Design Studio

With a cleaner image and a new advertising campaign, Dufferin Mall is out to prove that it can not only deliver the merchandise mix that fashionistas want but also keep up with their digital lifestyles.

It’s taken Dufferin Mall a few years to shed its “ghetto center” image, thanks in part to the “Dufferin Mall. Really” branding campaign that managed to convince Canada’s downtown Toronto shoppers that they could score some highly fas[...] Tactics Subscribers Read More...

At the Center of It All

Technology Lab, Technology News

Australia’s Melbourne Central positions itself at the junction of commerce and art with the Living Melbourne multimedia magazine and blog, giving local residents and visitors access to the city’s best kept secrets.

Melbourne Central has explored various multimedia marketing avenues and they lead shoppers right back to its shops and hot spots. A case in point is the Australian center’s Living Melbourne magazine, which contains not only an expected mix of [...] Tactics Subscribers Read More...

A Vintage Revival

Advertising Creative Design, Design Studio

Looking back at the UK city of Blackpool’s past was the right way forward for Houndshill Shopping Centre and its 60 retail tenants.

There’s more to pulling off a vintage style advertising campaign than dusting off a few decades-old jackets and accessories. It’s about breathing new contemporary life into foregone times, and it’s an art at which Houndshill Shopping Centr[...] Tactics Subscribers Read More...

It’s, Like, On Facebook

Facebook, Social Media Campaigns

Event updates, fashion pages, culinary updates, the premiere of your shopping center’s new series of commercials—they can all use a boost on the social network.

Centre Commercial Phoenix isn’t giving its customers much choice about whether or not they want to visit its Facebook page. The Mauritius center simply sends them there every time they choose to abide the “click here to find out what’s on�[...] Tactics Subscribers Read More...