Frohe Weinachten!

German center turns outdoor space into Christmas-theme fairgrounds that generated over $615,000 in incremental income.

Planning an attractive Christmas market takes some imagination, but figuring out how to make it lucrative is where the true creativity lies. Last year, Germany’s CentrO super-regional shopping center displayed both skills when it created a Chr[...] Tactics Subscribers Read More...

Busy Hands, Warm Hearts

Charity Partnerships, Community Room

Opera House’s pantomine show cast members pull volunteer shifts at the mall’s charity gift-wrapping station.

All the world is made of faith, and trust, and pixie dust. No quite, but during the holidays people like to believe in the words of J.M. Barrie’s Peter Pan. That’s why last year, the UK’s Manchester Arndale and a few magical moments planne[...] Tactics Subscribers Read More...

Toy Soldiers and Sugarplum Fairies

Sales Promotions, Sales Promotions & More

Bluewater turns on the magic with a holiday program inspired by the Nutcracker ballet.

Bluewater hung up its holiday shingle on Memory Lane last year. The UK center worked closely with its retailers and London agency 23red to transform a mix of traditional themes and contemporary digital tools into one integrated campaign that cou[...] Tactics Subscribers Read More...

Christmas In Wonderland

Advertising Creative Design, Design Studio

Field’s envisions the kind of whimsically fashionable holiday season that Alice would have enjoyed in Wonderland.

There was no Christmas scene in Lewis Carroll’s Alice’s Adventures in Wonderland tale, but had there been one the graphics might have looked somewhat like the Field’s 2012 holiday campaign. “The aim was to market Field’s as a wonder[...] Tactics Subscribers Read More...

Art Student Shop Pops Up at Princes Mall

Charity Partnerships, Community Room

Young social entrepreneurs popped up at the Princes Mall last November to kick off the holiday season and raise money for charity.

The crew of 13 third-year students from the Edinburgh College of Art (ECA) took the meager £120 (just over $185) seed fund that they had obtained from their textiles course teacher and used it to set up their three-day Pass The Parcel pop-up sh[...] Tactics Subscribers Read More...

Shoppers Send Virtual Hugs via Facebook

Facebook, Social Media Campaigns

Facebook fans send out some love online for mall “huggers” to deliver to mall shoppers.

No need to give up on the warm and fuzzy side of Christmas, just because you’re in the Digital Age. Boulevard Shopping in Brazil made that case last year when it implemented a community relations program that delivered real hugs to mall shoppe[...] Tactics Subscribers Read More...

Shoppers Bid on Photo Shoots for Charity

Community Room, Fundraisers

People’s love of holiday photos make winter and school a little easier for homeless and low-income children.

Every October, people flock to child photographer Kim Lowe’s Two Birds Web page to bid on a professional holiday card photo shoot for their kids. What draws them to the site is that they not only have the services of a stylist and a hair/ make[...] Tactics Subscribers Read More...

Guns, Guards and Alarms: Securing Your Mall During the Holidays

Mall Security, Shopping Center Business

Adequate security training for mall staff and tenants, better emergency procedures among necessary steps to keep shoppers safe.

As movie character Forrest Gump famously said, “Stupid is as stupid does.” This slow-witted man’s wise words might as well apply to security. You can’t just turn it on and off at will. However, it’s also generally not considered wise p[...] Tactics Subscribers Read More...

Ocean Terminal Creates Digital Advent Calendar

Social Media Campaigns, Technology Lab

Shopper Traffic up, thanks to month-long online promotion run on Twitter, promoted on Facebook and mall website.

Advent calendars normally mark the 25-day countdown to Christmas, but Ocean Terminal reimagined the tradition last year. The Scottish center developed a digital advent calendar that would offer shoppers 34 daily retailer giveaways over four week[...] Tactics Subscribers Read More...

21 Million People’s Junk Becomes their Treasure

Community Room, Sustainability

Mercado de Trueque could prove become one of the City of Mexico’s best tactics to prevent 12 million tonnes of trash from ending up in the landfill each year, allowing people to swap their junk for fresh local produce

You don’t need to actually make it onto the Hoarders reality show to be guilty of junk piling. Just ask the 21 million residents of Mexico City. They produce 12 million tonnes of solid trash annually and only recycle 12 percent of it. But the [...] Tactics Subscribers Read More...