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STC Creates Local Cultural Calendar Highlight

Entertainment, Special Events

Mall adds modern games, activities, and food contest to more traditional live performances for Chinese New Year celebration.
Lion dances are no longer exotic experiences in major Canadian malls. Shoppers expect them every Chinese New Year, as much as they do Santa parades come Christmastime. Scarborough Town Centre (STC) still tried to pull off a few surprises when it[...] Tactics Subscribers Read More...

Westfield Fashion TV: Watch & Learn

Social Media Campaigns, Technology Lab

Model Portia helps drive shopper engagement and showcase retailers in interactive Monochrome style video.
If you had to narrow down your social media must-do list to just one modus operandi, it would have to be engagement. Westfield UK seems to be following that logic with its multimedia fashion content. The Spring Summer 2013 Trends installment of [...] Tactics Subscribers Read More...

Emporia’s Soft Facebook Launch

Facebook, Social Media Campaigns

Social network remains mall’s promotional platform of choice to engage customers well past its opening.
Long before it opened Emporia in October 2012, Steen & Strøm had already developed a following for its Swedish mixed-use, super-regional center. That was thanks to a soft launch that it orchestrated on Facebook. Emporia joined the social net[...] Tactics Subscribers Read More...

The Mall Photobooth: A Relic No More

Amenities, Customer Service

Faneuil Hall Marketplace’s newly high-tech booth allows users to upload their photos to social media pages or e-mail them to friends.
For a while there, it looked like the typical mall instant photo booth was destined to become the stuff of memorabilia, like diner jukeboxes. But makers of the portable units are catching up to modern times. After jazzing up old booths with imag[...] Tactics Subscribers Read More...

Plaza Las Americas Caters to Deaf Customers

Customer Service, Services

Video relay service and iPad-based remote interpreting service pilot project among initiatives to improve mall experience.
There are nearly 200,000 deaf people on the island of Puerto Rico, and Plaza Las Americas recently launched a couple of tech-based services to improve their shopping experience. The first is the Sorenson Communications video relay service (VR[...] Tactics Subscribers Read More...

Waiting for Mr. Claus

Décor Themes, Design Studio

GGP malls, Center Stage Productions give customers a virtual snow experience with body tracking and motion capture system.
Waiting is an inherent part of the holiday shopping season, but try telling that to families wanting to see Santa at the mall. A little too much time spent in line with young children can trigger total meltdowns, so three General Growth Properti[...] Tactics Subscribers Read More...

The Little Screen Drive

Community Room, Fundraisers

Digital Christmas tree trimmed with LED display panels showing shoppers’ goodwill messages to Sydney residents in need.
Australia’s OzHarvest will be able to deliver 6,638 extra meals to Sydney residents in need this summer, thanks to very special Christmas tree. Last December, Broadway Shopping Centre (Broadway) raised the $6,638 to fund those meals during its[...] Tactics Subscribers Read More...

One Wild Ride

Entertainment, Special Events

South Africa’s Canal Walk turns 6,000 sq. ft. of its common area space into a Christmas ice sliding paradise.
Snowfalls are news-making rarities in South Africa. Inside Canal Walk, though, wintry scenes are becoming a holiday tradition. After enjoying repeat success with its snow events, the Cape Town shopping center realized an award-winning national f[...] Tactics Subscribers Read More...

Light It Up

Décor Themes, Design Studio

New holiday décor part of Memorial City Mall’s efforts to re-brand and meet upscale shoppers’ expectations.
Memorial City in Houston, Texas, borders one of the most affluent communities in America, and shoppers there have high expectations when it comes to their retail experiences. The 250-acre mixed-used development is in the midst of a major rebrand[...] Tactics Subscribers Read More...

Countdown to the Big One

Sales Promotions, Sales Promotions & More

The Academy bumps up its sales with a “24 Days of Christmas” contest and made-for-adults Sexy Mr. and Mrs. Santa cutouts.
Who says effective holiday campaigns need to be complicated? Sometimes, all you need is a consumer good hook, like freebies. It worked The Academy shopping center, which bumped up its sales by nearly 17 percent last December with its 24 Days of [...] Tactics Subscribers Read More...
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