#FreeHolidayPR

The Avenue at White Marsh customers cash in on gift cards for sharing its #HolidayMagicMoment on Instagram.

Would you pay $750 to have hundreds of shoppers build your online traffic? Right, rhetorical question. The marketers at The Avenue at White Marsh in Baltimore, USA, were happy to oblige when they celebrated the center’s 15th holiday season las[...] Tactics Subscribers Read More...

Fashion within Reach: GGP Keeps its Blog Local

Fashion Blogs, Style Lounge

Fearless Fashionista launched to not only inform customers, but also encourage them to sign up for GGP’s loyalty club program.

Blogs are great places to look for stylish new merchandise, if you can get your hands on it. That’s why General Growth Properties (GGP) created the Fearless Fashionista blog just for Southern California shoppers. Jennifer Geisman, creator of B[...] Tactics Subscribers Read More...

Big Tech Toys

Technology Lab, Technology News

Giant bear and nutcracker anchor mall’s holiday set, double as backdrops for digital Santa photos.

The Santa set that Parker 3D installed at Plaza Las Americas last holiday season could have been taken right our of The Nutcracker. It had classic toys take on larger-than-life proportions and hid some high-tech features too. The path that le[...] Tactics Subscribers Read More...

Dressed to the Nines

Mall Websites, Technology Lab

St. Vital Centre turns its styling tips into social events with new She’s Got the Look campaign.

When in doubt, get the bigger size. Isn't that what American talk show star Oprah Winfrey used to say? It's valuable advice, but there's much more to putting together a look that fits and is also fitting for the fashion times. St. Vital Centre's[...] Tactics Subscribers Read More...

Social Media Communication Is More Than Just Noise

Technology Lab, Technology News

There’s a lot of key marketing research data hidden in all that social media banter. You just need to know where to look and which search terms to use to gain shopper insights.

Retail marketers don’t quite have social media communication down to a science, but they’re making some headway. They’ve moved beyond considering online networks and communities such as Facebook, Twitter and themed blogs as mere depositori[...] Tactics Subscribers Read More...

Follow the Leaders

Technology Lab, Technology News

A few more shopping centers hang up their shingle on Facebook and Twitter as shopper engagement on social media increases sharply, making Klout scores the performance benchmarks to watch

There weren’t too many new shopping center players on the social-media marketing scene last year, but the industry has improved its performance significantly. Experiential research firm Alexander Babbage (AB) highlighted the pattern when it st[...] Tactics Subscribers Read More...

Designing Shoppers: iPad Game, Facebook Inform Macquarie Centre Management Team

Advertising Creative Design, Design Studio

While consumers play Design Your Dream Fashion Mall, AMP is taking notes that will help it fine tune its center’s retail mix while it undergoes a $390 million redevelopment.

You can find out a lot about people’s true desires when you ask hypothetical questions. Since the conversation isn’t anchored in reality, there’s no need to hold anything back. It’s the type of communication dynamics that might produce v[...] Tactics Subscribers Read More...

Square One Focuses Customers’ Attention

Mall Websites, Technology Lab

Canadian mall closes the Web loop and keeps customers on its website, even when they want to browse its latest social media posts.

Forget about leaving shopper communication matters to chance; Square One is taking a more proactive approach. Its website includes a top-level tab where shoppers can access the center’s social pages on Facebook, Twitter, Pinterest, Instagram a[...] Tactics Subscribers Read More...

The Dubai Mall @Shoppers’ Service

Social Media Campaigns, Technology Lab

U.A.E. center’s Concierge Lounge staff use social media regularly to promote its locker, limo, porter, and business center services.

With more than 602,000 Facebook likes and 70,255 Twitter followers, The Dubai Mall can fairly claim that shoppers have its marketer’s ear. They’ve also got plenty of opportunities to request and receive a high level of service, thanks in par[...] Tactics Subscribers Read More...

Back to the Future

Community Room, Fundraisers

Simon Youth Foundation takes its education cause online with testimonials, event recaps, and a fundraising tool.

One thousand dollars can separate a high-school dropout from a college-bound graduate, and a Simon Property Group (SPG) initiative is helping to fill the gap. According to SPG’s Simon Youth Foundation (SYF), that amount is enough to support an[...] Tactics Subscribers Read More...