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Charity Partnerships, Community Room
Each time shoppers indulge in their passion for fashionable accessories, an Ottawa shelter receives a pair of socks to give to a person in need in the community.
Community Room, Fundraisers
Fundraisers have supported a number of humanitarian causes, including bringing relief to Syrian refugees and flood victims in Pakistan.
Rosebud Plaza launches CSR program with giant human daisy chain to raise awareness and funds for charity that delivers child services and wellness programs.
Canadian center takes up the “teal cause” with dedicated, award-winning ‘Let’s Make Ovarian Cancer Unignorable’ outreach campaign.
MIH’s customizable concerts said to have therapeutic benefits to 350 people receiving care and treatments in hospitals and health centers.
Entertainment, Special Events
Strangers pair up to complete tasks that test teamwork skills in competition that’s meant to act as metaphor for real-life romantic partnerships.
Social Media Campaigns, Technology Lab
Why did it take so long for someone to figure out that giving shoppers discounts just for showing up in a store would likely draw the crowds?
An impromptu champagne breakfast with professional models was not a bad way for commuters to start their work day.
Coffeehouse chain hopes that its @tweetacoffee campaign will catch on, drive sales.
Apps, Mall Websites, Technology Lab
The Bay Centre hits the Victoria Streets and the Infobahn with mobile booth that turned ordinary shoppers into VIPs.