Time Out Readers to Hop into the World Square

Craft beer tasting just the type of event that entertainment magazine readers go for, and the sample prices are right.

The Hop-Up craft beer bar will soon pop up at Australia’s World Square. Thanks to a partnership with the Time Out Sydney entertainment guide, the shopping center will host specialty brewers Four Pines, Young Henry’s, The Rocks Brewing, Parra[...] Tactics Subscribers Read More...

Promenades Cathédrale’s Midday Breaks

Entertainment, Special Events

Montreal center set aside a budget of $35,000 for each of its Pop-Up Series lifestyle events, which are free for shoppers to attend.

This past April, something unusual happened in Montreal, Canada’s busy downtown core: the normally hurried office workers started taking extended midday breaks. Instead of dashing back to their desks and boardrooms after wolfing down lunch, th[...] Tactics Subscribers Read More...

Insider’s View: Pop-Up Retailing Trends

Pop-Up Stores, Shopping Center Business

Six ideas you can use now to incubate new retail concepts and increase mall productivity one temporary shop at a time.

1. Pop-Up Store within a Store We have seen the growth of established brick-and-mortar merchants rotating out concepts in their stores and creating a store within a store. They generally allocate part of the store’s square footage to the te[...] Tactics Subscribers Read More...

Suntec Amenity Clinches Guinness World Record

Technology Lab, Technology News

The Big Picture presents Asia mall’s visual content in mosaic of 664 LED displays, connects venue to convention goers, tourists, local workers, and shoppers.

Suntec City in Singapore just recently opened the first phase of its redevelopment and it’s getting a big promotional boost from its sister property next door, the Suntec International Convention and Exhibition Centre. The latter achieved a Gu[...] Tactics Subscribers Read More...

Mobile Moments

Apps, Technology Lab

Cherry Hill Photo extends the magic of children’s visits with Santa with app-based mobile experience.

Santa will fly into U.S. and Canadian malls with a few more tricks up his sleeves to connect with shoppers this year. Thanks to the tech crew at Cherry Hill Photo, parents will soon be able to download the updated version of the MyHolidayMoments[...] Tactics Subscribers Read More...

Vogue Fashion Fever Hits Manchester Arndale

Sales Promotions, Sales Promotions & More

Giant red shoe installation and celebrity appearance among highlights of UK center’s style extravaganza.

Taking on Vogue Fashion’s Night Out is a blessing and a curse. It’s probably the biggest public forum for a shopping center claiming style credentials to either step into the big entertainment leagues or mess up royally. The UK’s Mancheste[...] Tactics Subscribers Read More...

Shoppers Heavily Caught In Spindles Lockdown

Advertising Creative Design, Design Studio

One thousand students got the VIP treatment as they took over the UK mall for an evening of shopping and entertainment.

Students are often glared at when they shop in packs, but not at Spindles Town Square (STS). They recently got to feel some love at the Oldham, UK center during a three-hour Student Lock Down event help in partnership with tenants and local orga[...] Tactics Subscribers Read More...

City Square Reimagines Fireworks Event

Technology Lab, Technology News

One thousand pictures of Singapore and its residents made up the virtual fireworks generated on Flickr by Yahoo! system, giving the 300 attending guests one heck of a show.

City Square Mall got another feather in its proverbial cap this past summer as it broke new ground in virtual entertainment. Wanting to both deliver a worthy two-day event to celebrate Singapore’s National Day while keeping its ecological foot[...] Tactics Subscribers Read More...

Walmart Debuts New Online TV Series

Mall Websites, Technology Lab

Entrepreneurs making everything from bottled water to bedding to GPS pet trackers hope to get their products on the mass retailer’s shelves.

Walmart is looking for the next consumer product tycoon, and its search has taken the shape of a new online reality TV series. The stars are would-be entrepreneurs competing in the retailer’s America-wide Get on the Shelf contest. Each week[...] Tactics Subscribers Read More...

Hinkler Central Takes Shoppers on Grocery Hunt

Gift Cards, Sales Promotions & More

All that stands between shoppers and $3,000 in gift cards is 120 stickers hidden in the grocery aisles of two Australian retailers.

Australia’s Hinkler Central Shopping Centre (Hinkler) is giving away $3,000 in gift cards, and customers will have to go grocery shopping to earn them. In a bid to drive traffic to tenants Coles and Woolworths, the center has hidden 120 sticke[...] Tactics Subscribers Read More...