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Charity Partnerships, Community Room
More sustainable format takes pressure off food bank schedulers, drivers, and sorters, while raising more funds through online sales of staples instead of in-kind donations.
Technology Lab, Technology News
Les Quatre Temps, Movingdesign pair up to produce an audiovisual display that entertains shoppers, while supporting the Parisian center’s specialty leasing program.
Entertainment, Special Events
The Myer Centre, Veneziano Coffee Rosters and BOTZ Café host 32 baristas in Latte Art Smack Down competition.
Social Media Campaigns, Technology Lab
GPS-based app has shoppers chasing virtual bubbles to earn loyalty rewards, discounts and vouchers, and even “blow” bubbles to friends via social media.
Food & Beverage, Food Court Promotions
Canada’s Yorkdale introduces restaurant-style service at its Dine On 3 F&B destination.
Sales Promotions, Sales Promotions & More
New additions to your product mix won’t do your store any good if shoppers don’t know where to find them.
Loyalty Programs, Sales Promotions & More
A word of caution for retailers on how to avoid the kind of PR problems and consumer distrust risks that brands such as Neiman Marcus and Target have faced.
Apps, Technology Lab
Students enter to win prizes using WeChat mobile app, as six Chinese properties host sales promotion. Other tactics included mall-based checkpoint venues for student orientation.
This year’s holiday shopping season, the period from Thanksgiving to Christmas, will be six days shorter than last year’s. That, coupled with an early start to Hanukkah, has malls and retailers moving up their marketing calendars.
John Stanley shares a few strategies on how to drive sales past the busy December holiday season.