Millennials: The Challenge of Understanding a New Generation of Consumers

Technology Lab, Technology News

The attitudes and habits of the generation that has grown up accustomed to technology and the digital world demand new communication strategies from corporations.

The attitudes and habits of the generation that has grown up accustomed to technology and the digital world demand new communication strategies from corporations. They are the hyper-connected, avid consumers of digital content, as well as its[...] Tactics Subscribers Read More...

Face Value: Centre Commercial’s High-Profile Magazine Launch

Sales Promotions, Sales Promotions & More

French center won’t give out namesake publication for free. Readers will pay $16 per issue (more than $30 to have it home delivered) that will be packed with everything from investigative reports to interviews.

There was a time when shopping centers used the word “catalog” to describe the publications that they produced to promote their retailers. That moniker has since gone out of favor, replaced by “magazine” to fit the industry’s lifestyle[...] Tactics Subscribers Read More...

Samsung, Paypal to Ditch Passwords for Fingerprints

Technology Lab, Technology News

Purchasing goods using the Samsung Galaxy S5 smartphones now truly at shoppers’ fingertips, thanks to cloud-operated system to launch around the globe at the end of April.

Having shopping capability at one’s fingertips is about to become more than a figure of speech. Consumers with Samsung Galaxy S5 smartphones will soon be able to use fingerprint authentication to buy goods at PayPal merchants. Samsung recently[...] Tactics Subscribers Read More...

Speed Dating for Fonts

Technology Lab, Technology News

Some fonts are a match made in heaven; others, not so much. Just ask Aura Seltzer.

Web designer Aura Seltzer’s Type Connection tool could speed up your next marketing collateral project. The online game allows you to test the compatibility of different fonts, just as two soul mate-searching singles would during a speed datin[...] Tactics Subscribers Read More...

Call of the Fashionably Wild

Sales Promotions, Sales Promotions & More

Canada’s great outdoors inspire Edmonton City Centre’s B2B deals.

You don’t need to be a racecar driver to enjoy a ride behind the wheel of a Ferrari. Not everyone who walks around in an Arc’teryx jacket is a mountaineer, either. The consumer urges usually stem from people subscribing to a lifestyle ideal.[...] Tactics Subscribers Read More...

All Sewn Up: Oakridge Centre, Langara College Seal B2B Deal

Social Media Campaigns, Technology Lab

Design Formation students given just three weeks to replicate designer dresses using such modest (and rather unusual) materials as coffee filters, pins, and packing tape.

They’ve been in the same neighborhood for years, but Oakridge Centre and Langara College have just crossed marketing paths for the first time. Having discovered a common interest in fashion and outreach programs, they collaborated on the Paper[...] Tactics Subscribers Read More...

Slam Dunk: Oreo Makers, Tech Firm Pull Off Twitter PR Stunt

Social Media Campaigns, Technology Lab

People visiting SXSW “printed” their own custom Oreo cookies, while others use touchscreen vending machine to select and taste a dozen flavors created based on Twitter feeds.

Messing with a classic product used to be a marketing no-no, but consumers’ push for personalized experiences has changed all that. Snack food giant, Mondelēz International indulged visitors at the South by Southwest (SXSW) Interactive Festiv[...] Tactics Subscribers Read More...

Help for the Fashion Blind

Technology Lab, Technology News

A.S. Colour’s digital color critic can set you straight on your style choice in just a few minutes.

We’ve always been told that beauty is in the eye of the beholder, but one style expert doesn’t buy it. Meet Colourmatic, which Australasian apparel company A.S. Colour recently introduced to the world as the first-ever digital color critic. [...] Tactics Subscribers Read More...

Montclair Plaza Launches New Community Space

Charity Partnerships, Community Room

Beauty Bus Foundation stylists pop up at the mall to pamper personal and professional caregivers.

Look good; feel better. Yes, it’s a familiar tip shared among socialites and fashionistas. But it’s also a strategy that has earned some cred for giving patients and their caregivers a little extra mental energy and resilience. That’s what[...] Tactics Subscribers Read More...

Virgin Atlantic Tests Google Glass, Sony Smartwatch 2 for Customer Service

Technology Lab, Technology News

Pilot project beings at London Heathrow Terminal 3, where Virgin passengers enjoy a more personalized pre-flight experience, thanks to “teched-out” customer service staff who have access to their data files.

The upper-class experience might get better for some Virgin Atlantic travelers. The British airline has just wrapped up a six-week pilot project to test whether or not Google Glass technology could improve its customer service at London’s Heat[...] Tactics Subscribers Read More...