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Décor Themes, Design Studio
Shoppers come in from the cold to view mall’s Light of Hope installation, enter wishes on behalf of youth living on the street.
DreamWorks Animation brings magic to GGP and Forest City malls with DreamPlace holiday cottage where friendly ogre and family would feel right at home.
Sales Promotions, Sales Promotions & More
Canadian mall’s shopping event packed some fundraiser power, produced high weekday traffic numbers.
South Bay Galleria shakes off bad press, recovers from anchor tenant loss with holiday kick-off event that rallied the community and brought out more than a thousand carolers.
Galeries Lafayette seeks a new look for Santa, turns empty store area info enchanted forest with holiday pop-up boutiques and a small theatre.
Hillsdale chose its own interpretation of “green” when it decotated its holiday tree with materials found it recycling and depots centers.
Technology Lab, Technology News
Three myths might be preventing your shopping center from reaping the benefits of online marketing and e-commerce, ultimately limiting its profitability.
Tower City Center rallies community with app-operated colored lighting. The high tech system was a big investment, but reportedly will end up saving Forest City $20,000 every year.
Entertainment, Special Events
Naughty folks beware: there’s no point covering up the truth when you’re hooked up to Santa’s lie detector.
Victoria Gardens pampers singles in anti-Valentine’s Day event and promotion. Some 790 people showed up for refreshments, makeovers, sales, and giveaways—yes, including men.