Chewing Up Marketshare: Apps for Fast Foodies

Apps, Technology Lab

Quick and reliable service is what coffeehouses and eateries are banking on to elevate the status of the fast-food experience they offer customers.

It’s now respectable for restaurants and coffeehouses to compete on speed. In fact, gaining speed has been the motivator behind some new retail app and website pilot projects this year, and these should make for an interesting battle for patro[...] Tactics Subscribers Read More...

Eglinton Square OPS Team Gets Creative

Community Room, Sustainability

DIY operations manager brings solar power to redesigned mall charging stations for electronic devices.

Good things can happen when you allow people to step out of their job boxes. That’s how, this past spring, Hector Valenzuela found out that he had talents beyond acting as Eglinton Square’s operations manager. He became a sustainability do-i[...] Tactics Subscribers Read More...

Beauty Brands Now Stashing Freebies in E-mails, Not Goody Bags

Technology Lab, Technology News

Goody bags are fashion show staples. That’s not necessarily a good thing if many of the beauty products they contain end up lost in the bottom of drawer or, worse, in the trash.

Marketers at two beauty companies are onto something that could prove to be a highly valuable freebie: knowledge. It doesn’t come in a bag, but in shoppers’ e-mail inbox. This past spring, L’Oréal Paris makeup director Elsa Morgan pres[...] Tactics Subscribers Read More...

Tanger’s Pink Pass or How to Be a Stylish Philanthropist For Just Ten Bucks

Community Room, Fundraisers

$10 mobile passes turn into donations to local breast cancer beneficiaries and the Breast Cancer Research Foundation.

Who says good deeds can only be accomplished painstakingly or require loads of money, for that matter? Tanger Outlets is proving just the opposite with its latest PinkSTYLE campaign. The developer is selling $10 mobile passes that give shoppers [...] Tactics Subscribers Read More...

Transforming The Retail Marketplace with Cloud

Technology Lab, Technology News

Flexibility, increased efficiency and support for IT innovation among cloud computing’s biggest benefits.

Retail is becoming a consumer’s playground— connected, informed and empowered through multi-channels. Customers now expect an enhanced, immediate and consistent shopping experience at their fingertips, anytime and anywhere. In fact, the numb[...] Tactics Subscribers Read More...

Balancing Act: The Rise of E-Commerce Creates Need for Shift In Center Design, Retail Mix

Shopping Center Business

Consumer’s adoption of e-commerce tools means some retailers need less space for on-site inventory storage and transactional functions, while mall developers allocate more square footage to F&B, leisure offering.

Shopping centers are changing. I’m not talking about adding a few new boutiques or the latest food-court dining craze. Rather, shopping centers are reassessing the very reason why they exist and reinventing themselves in ways that we never cou[...] Tactics Subscribers Read More...

Better than Grévin? Dot Baires Facebook Fans Honor 25 Shoppers with their Own Mannequins

Social Media Campaigns, Technology Lab

My-mannequins are built to shoppers’ likeness and give Buenos Aires community center a way to visually enhance its brand and connect with customers.

Since opening its doors in 1882, the Grévin wax museum in Paris has given world figures and celebrities a way to celebrate them making history. It’s normally not a destiny for the common man, but one mall in Argentina has offered its customer[...] Tactics Subscribers Read More...

Westfield Launches Music Cube

Entertainment, Special Events

London and Stratford City centers have singers and bands perform live inside soundproof mini-studios, while guests hit the vibrating floor with headphones on to dance the night away.

Alexa Goddard is a rising recording artist who’s made it to the top of the UK Indie Chart with her R&B covers. She showed music lovers why at her sold-out concert at Westfield London recently. But while she really worked the stage in the cente[...] Tactics Subscribers Read More...

Polo Ralph Lauren Enters New Dimension with 4D Catwalk Show

Catwalk Shows, Style Lounge

Holographic 4D experience part of new Polo Women’s New York City brand launch, mixes live performance and computer-generated content.

Ralph Lauren is a master of old-money lifestyle marketing. Recently, though, the designer has been breaking with his near 50-year long tradition of timeless storytelling to experiment with high-tech concepts ranging from interactive window displ[...] Tactics Subscribers Read More...

Santa Gets New Digs at Deptford Mall

Décor Themes, Design Studio

Macerich, HGTV partnership and collaboration with Pop2Life produce high-tech Santa HQ boasting “elfie” selfie station, Naughty O’ Nice Meter, and holiday videos.

HGTV has millions of viewers hooked on its dreamy home makeover shows and this year the network’s stylists have taken on Santa’s home-away-from-home at Macerich’s Deptford Mall in New Jersey, USA. Thanks to a collaboration with and expert [...] Tactics Subscribers Read More...