The Beach Comes to Brent Cross

This summer, the shopping centre gives shoppers a holiday destination close to home.

When it's time to take the family on holiday, there's nothing like the beach. There's the sand, the surf, and the boardwalk—but also the traffic, the distance, and the cost. Some shopping centers help alleviate those negatives by creating the[...] Tactics Subscribers Read More...

Nordstrom Goes for Size on Instagram

Social Media Campaigns, Technology Lab

Retailer turns a 13,400 sq.ft. installation on its Seattle flagship store’s rooftop into a giant social media post.

Success on social media networks comes from content relevance, creativity, and speed. With its latest PR stunt, Nordstrom has made it about size too. The American-based upscale department store giant's visual team produced a 55-foot re-creation [...] Tactics Subscribers Read More...

Krispy Kreme Doughnuts Online Game Promotes Guilt-Free Decadence

Technology Lab, Technology News

Australian chain invites customers to discover new product range one digital lick at a time.

Have you ever felt compelled to lick an ad on your smartphone because it looked so good? Krispy Kreme Doughnuts in Australia is hoping to trigger that kind of reaction from its customers with an online game that allows them to try its new Decade[...] Tactics Subscribers Read More...

Checkpoint Systems Releases Retail Security App

Technology Lab, Technology News

EVOLVE-Store works on smartphones and tablets to support real-time electronic article surveillance in shops.

Shoppers with sticky fingers could lift merchandise from a store and walk out the front door before an associate even had a chance to react. Organized retail crime groups, which America's National Retail Federation says costs its industry $30 bi[...] Tactics Subscribers Read More...

Gold Coast Looks to the Future with Chinatown Development

Development News, Shopping Center Business

Southport International District concept is at the heart of the area’s public-private city revitalization plans.

Chinese migrants first landed in Australia’s Gold Coast back in the late 1800s, but there’s never been a formal Chinatown in the city until now. Already fueled by a knowledge economy that has drawn international students to local language sc[...] Tactics Subscribers Read More...

Avaricum Now Open in the Heart of Bourges

Development News, Shopping Center Business

Development an example of the viable convergence of urban, architectural, commercial, and environmental interests.

The word "Avaricum" harks back to a time when the ancient fortified town of Gaul was the field of fierce battles between the Roman legions and resisting Gauls. Today, Avaricum still refers to a hub of activity in what is now Bourges, France, but[...] Tactics Subscribers Read More...

UCM, Town of Newmarket Welcome Summer with Partnership

Pop-Up Stores, Shopping Center Business

Public/private deal sees a recreation information center pop up at the Ontario mall.

Fashion and food seem to inspire the greatest number of ephemeral stores, but not at Upper Canada Mall (UCM). The Ontario center just hosted a month-long Recreation Pop Up Shop in partnership with the Town of Newmarket to get local families prep[...] Tactics Subscribers Read More...

Santana Row Takes Its Fashions Poolside

Catwalk Shows, Style Lounge

Fashion show highlights center’s residential offer while raising funds for Pets in Need.

The sun was shining last month when models took to the great outdoors for Santana Row's annual Poolside Summer Fashion Shows. There isn't a pool tucked away amid the center's retailers—instead, the show comes to one of the residential offeri[...] Tactics Subscribers Read More...

IKEA MEGA Malls Still Bank on TV Advertising

Advertising Creative Design, Design Studio

IKEA Centres Russia uses both a lease-integrated fee and project-based tenant investments to fund its marketing.

You won’t find a lot of shopping center marketers who invest the lion’s share of their promotional budgets on TV commercials, at least not in the West. There, the medium is considered by most to be too expensive and the viewing audience too [...] Tactics Subscribers Read More...

Pop-Up Plan Opens Doors for Homeless of Melbourne

Charity Partnerships, Community Room

Melbourne Central charity shop reaches out to locals experiencing homelessness.

Homeless of Melbourne had a simple idea to do good in its community this year: the organization wanted to open a pop-up shop that would help the homeless. Shoppers would be able to support other Melburnians by buying first-hand, locally designed[...] Tactics Subscribers Read More...